E9 G - Compare two products critically
E9 G - Compare two products critically
Mini-Beschreibung: Compare two fictional products. Use clear information, not only advertising. Give reasons for your choice.
Level: English, Klasse 9, G-Niveau, Baden-Württemberg
Sprachmodus: short texts, common words, clear structure, strong context. Communication first. A few important language points are practised again and again.

Media start: Look before you choose

Look at the picture. Do not read a product ad yet.
- First impression: What can you see?
- Need: Where could you use headphones?
- Question: What information do you need before you buy?
Speak first: “I can see …” – “For me, … is important.” – “I want to know …”
Then ask: “What about the price?” – “How long is the battery life?” – “Is there a warranty?”
I can …
At the end of this aiMOOC, you can say:
- I can understand key facts about two products.
- I can separate a fact from an advertising claim.
- I can compare products with simple comparative forms.
- I can ask for missing information.
- I can give my opinion and two or three reasons.
- I can write a short structured product comparison.
Activate your knowledge
Quick start – English first.
Think of a product you use often. Complete three sentences:
- “I use …”
- “For me, … is important.”
- “Before I buy, I check …”
Hint words: price – quality – battery – weight – warranty – repair – design – reviews
Two fictional products
Important: WaveOne and BeatGo are fictional. All product data below were made for this learning activity. They are not real offers.

| Information | WaveOne | BeatGo |
|---|---|---|
| Price | €49 | €39 |
| Battery life | 28 hours | 22 hours |
| Weight | 220 g | 185 g |
| Warranty | 2 years | 3 years |
| Replaceable ear pads | yes | no |
| Microphone test | good | very good |
| Comfort test | very good | good |
Advertising lines:
WaveOne: “The ultimate sound for your life!”
BeatGo: “Unbeatable freedom all day!”
Do these lines give exact information? Not really. They sound positive, but they do not tell you a clear price, test result or measured battery time.
Fact or claim?
A fact can be checked with evidence in this task.
A claim is something a company says about a product. Some claims are clear and checkable. Others are mainly positive advertising language.
Examples:
“WaveOne costs €49.” → fact in the data table.
“WaveOne is the ultimate sound.” → advertising claim.
“BeatGo has a three-year warranty.” → fact in the data table.
“BeatGo is unbeatable.” → advertising claim.
Learning path
English first → understand → respond → ask → hint → improve → use again
- English first: Read or listen once without translation.
- Understand: Find only the key information.
- Respond: Give a short answer.
- Ask: Ask about missing information.
- Hint: Use the word bank or sentence starters.
- Improve: Add one clearer reason or one comparison.
- Use again: Use the same language in a new product situation.
Listening and Viewing
Viewing task: The video is about online advertising and media literacy. Watch only a short section first, for example the opening 90 seconds.
First viewing – no transcript:
- What is the main topic?
- Name one thing advertisers may want to know about users.
- Is the video mainly an advertisement or an explanation?
Second viewing: Check your answers. You do not need to understand every word.
Support: advertising – data – online – company – user – choice
After viewing: Say one sentence: “Advertising can …”
Mini listening: product talk
Ask a teacher or partner to read the dialogue at a moderate, clear speed. Listen twice before opening the transcript.
Task 1: Which product does Mia think is better for her?
Task 2: Write down two facts you hear.
Transcript – open after listening
Mia: I need headphones for school and the bus. Price is important, but I also want a long battery life.
Noah: WaveOne costs more, but its battery lasts six hours longer.
Mia: True. BeatGo is lighter, and the warranty is longer.
Noah: What about the microphone?
Mia: The test says BeatGo is very good. I often make calls, so I think BeatGo is better for me.
Respond: “Mia chooses … because …”
Ask: “What about …?”
Reading: Check the information

Read the two short texts.
Text A – Ad
“Get WaveOne today! The ultimate sound for your life. Long battery. Great comfort. Your perfect everyday headphones.”
Text B – Test note
“WaveOne costs €49 and weighs 220 g. The battery lasts 28 hours in the course data. The comfort test is very good. The warranty is two years.”
Your job:
- Which text gives more exact information?
- Underline two checkable details.
- Circle one advertising phrase.
- Say: “Text … is more useful because …”
Hint: exact number – test result – strong positive word – evidence
Context vocabulary
| Word | Simple meaning | Use it |
|---|---|---|
| price | money you pay | The price is €39. |
| battery life | how long the battery works | The battery life is longer. |
| weight | how heavy something is | BeatGo has a lower weight. |
| warranty | repair or replacement promise for a time | The warranty is three years. |
| claim | something a company says | This claim is not exact. |
| evidence | information that supports an idea | I need evidence. |
| compare | look at two things together | Compare the two products. |
| choice | what you decide to take | My choice is BeatGo. |
No full translation: Use the example, table and context first. Use German only when you still need a short meaning check.
Pronunciation and fluency

Say the comparison in short chunks:
“WaveOne is / more expensive than / BeatGo.”
“BeatGo is / lighter than / WaveOne.”
“WaveOne has / a longer battery life.”
Stress the key word: CHEAPer – LIGHTer – LONGer – more EXpensive.
Fluency goal: clear meaning first. You do not need a perfect accent.
30-second practice: Choose one product and speak for about 30 seconds. Use three facts and one reason.
Functional grammar: Compare clearly
You need only a few patterns.
Short adjective + -er + than
cheap → cheaper than
light → lighter than
long → longer than
Long adjective
expensive → more expensive than
comfortable → more comfortable than
Reasons
“WaveOne is more expensive, but the battery lasts longer.”
“I choose BeatGo because it is cheaper.”
“WaveOne is heavier, while BeatGo is lighter.”
Accuracy focus:
- Use than after a comparative.
- Give a reason with because.
Communication is more important than using many difficult structures.
Speaking: Make a choice
Task: Talk with a partner.
Student A prefers a low price.
Student B prefers long battery life and repair options.
Round 1 – respond
“I prefer … because …”
Round 2 – ask
“What about the warranty?”
“Why is that important for you?”
Round 3 – improve
Add one comparison:
“… is cheaper than …”
“… has a longer battery life.”
Round 4 – use again
Change your priority. Now imagine you often make calls. Does your choice change?
Speaking help levels
Help 1 – words: cheaper – lighter – longer – better for calls – warranty – repair
Help 2 – sentence starters:
“I think … is better for me because …”
“Compared with …, … is …”
“One problem is …”
“What about …?”
Help 3 – mini model:
“I choose BeatGo. It is cheaper and lighter than WaveOne. The microphone test is also very good. WaveOne has a longer battery life, but price is more important for me.”
Challenge: Add a counterpoint with “but” or “while”.
Writing: Short product comparison
Write about 80–120 words.
Structure:
- Introduction: Name the two products.
- Facts: Compare at least three points.
- Advertising check: Name one claim that is not exact.
- Choice: Give your choice and two reasons.
Writing frame:
“WaveOne and BeatGo are two fictional headphones. WaveOne is … than BeatGo. BeatGo … . The ad says …, but this is not exact information. For me, … is more important than … . I choose … because … .”
Improve your text:
- Check: Did I use facts from the table?
- Check: Did I use “than” correctly?
- Check: Did I give reasons?
- Keep your own text. Feedback should help you improve it, not replace it.
Mediation
Situation: A family member speaks German and asks what the English product information says.
Explain the three most important points in German. Do not translate every sentence.
Then return to English and say:
“My main point is …”
“For this person, … is probably important because …”
Feedback and error analysis
Partner feedback – 2 stars and 1 step
- Star: Name one clear fact.
- Star: Name one good reason.
- Step: Suggest one small improvement.
Typical errors:
“WaveOne is more cheap than BeatGo.” → “WaveOne is cheaper than BeatGo.”
“BeatGo is lighter as WaveOne.” → “BeatGo is lighter than WaveOne.”
“I choose BeatGo. It cheaper.” → “I choose BeatGo because it is cheaper.”
Repair routine:
- Find the message.
- Find one error that blocks or weakens the message.
- Correct it.
- Say or write the sentence again.
AI and source check
AI can suggest ideas or language feedback, but you must check important facts, sources and corrections.
- Keep your own first version.
- Check product facts against the task table.
- Do not copy an AI answer as your own work.
- Do not upload private recordings or personal data without permission.
- Recordings are voluntary and can stay private.
- Do not send class data to external AI tools without permission.
Transfer: New product, same method

Imagine two fictional school bags:
CityPack: €32, 720 g, 18 L, two-year warranty.
FlexBag: €39, 610 g, 22 L, three-year warranty.
Ads:
“CityPack – your perfect school day!”
“FlexBag – simply the best!”
Transfer task: Use the same method:
fact → compare → ask → reason → choose
Say four sentences. Then change your priority and choose again.
Can-do check
Mark your level: yes – partly – not yet.
| Can-do | yes | partly | not yet |
|---|---|---|---|
| I can find key facts in a product table. | |||
| I can separate a fact from a broad advertising claim. | |||
| I can use a comparative with “than”. | |||
| I can ask for missing information. | |||
| I can give a choice and reasons. | |||
| I can improve my own text after feedback. |
Next step: E9 G - Write a product review
Interaktive Aufgaben
Quiz: Teste Dein Wissen
Which sentence gives a checkable fact from the course data? (WaveOne costs €49.) (!WaveOne is the ultimate sound.) (!BeatGo is unbeatable.) (!WaveOne is perfect for everyone.)
Which product has the longer battery life? (WaveOne) (!BeatGo) (!Both have the same battery life) (!The table gives no battery information)
Which product is lighter? (BeatGo) (!WaveOne) (!Both have the same weight) (!The ads tell us the weight)
Which sentence is a correct comparison? (BeatGo is cheaper than WaveOne.) (!BeatGo is cheaper as WaveOne.) (!BeatGo is more cheap than WaveOne.) (!BeatGo cheaper WaveOne.)
What is useful evidence for a product choice? (A clear test result) (!The word unbeatable) (!A colourful slogan) (!A famous-looking logo)
Which question asks for missing product information? (What about the warranty?) (!This product is amazing.) (!Buy it now.) (!The colour is cool.)
Which connector gives a reason? (because) (!than) (!very) (!also)
Which sentence shows a balanced comparison? (WaveOne costs more, but its battery lasts longer.) (!WaveOne is perfect.) (!BeatGo is unbeatable.) (!Buy WaveOne today.)
What should you do with AI feedback? (Check it and keep control of your own text.) (!Copy it without reading.) (!Replace all your own ideas.) (!Upload private data first.)
What is the main goal of this course? (Compare information and justify a choice.) (!Memorise advertising slogans.) (!Choose the most expensive product.) (!Translate every English sentence.)
Memory
| price | money you pay |
| warranty | repair or replacement promise |
| evidence | information that supports an idea |
| claim | something a company says |
| compare | look at two things together |
| choice | a decision between options |
Drag and Drop
| Ordne die richtigen Begriffe zu. | Thema |
|---|---|
| checkable fact | exact price |
| advertising claim | ultimate sound |
| comparison | lighter than |
| reason | because it is cheaper |
| question | What about the warranty? |
Kreuzworträtsel
| evidence | What supports an idea with information? |
| price | What tells you how much money you pay? |
| battery | What stores energy in wireless headphones? |
| warranty | What promises repair or replacement for a set time? |
| compare | What verb means to look at two things together? |
| advertising | What tries to promote a product or service? |
LearningApps
Lückentext
Offene Aufgaben
Leicht
- Fact finder: Copy five facts from the table and mark the product they belong to.
- Ad check: Find three positive words in the fictional ads and explain why they are not enough for a buying decision.
- Thirty-second choice: Choose WaveOne or BeatGo and give two reasons in English.
- Ask for more: Write four questions you would ask before buying headphones.
Standard
- Comparison card: Make a one-page comparison with price, battery, weight, warranty and one personal priority.
- Short review: Write 80–120 words and include at least three facts, one counterpoint and a final choice.
- Mediation talk: Explain the most important English product information to a German-speaking person without translating every sentence.
- Peer improvement: Exchange texts, give two positive comments and one specific improvement, then revise your own text.
Schwer
- Ad redesign: Create a fictional ad that includes both an attractive slogan and three checkable facts. Mark clearly which part is slogan and which part is evidence.
- Priority switch: Make two different choices for two different users, for example a commuter and a student who makes many calls. Explain why the result changes.
- Source check: Build a simple checklist for product information: source, date, exact data, test method, possible advertising interest.
- Mini presentation: Give a one-minute comparison of two new fictional products. Use visuals, answer one question and improve one sentence after feedback.


Lernkontrolle
- New priorities: A person has a low budget but needs a long warranty. Use the table, explain the conflict and make a justified choice.
- Claim check: A new ad says “Best battery ever!” Explain what information you would need before accepting the claim.
- Follow-up question: Your partner says “WaveOne is better.” Ask two questions that make the answer more precise.
- Improve a comparison: Improve the sentence “BeatGo good because cheap.” Keep the meaning but make the English clear.
- Change the context: First choose headphones for long travel. Then choose for short phone calls. Explain why the criteria may change.
- Use feedback: Revise a short product paragraph after one useful partner comment and explain what you changed.
Lernnachweis
For a successful learning record, you should be able to:
- find key information in short English product texts and tables;
- separate checkable information from broad advertising language;
- compare two products with simple comparative forms;
- ask relevant follow-up questions;
- give a choice with at least two clear reasons;
- write a short, structured comparison;
- improve your own language after feedback;
- transfer the method to a new pair of fictional products.
A possible learning record is a short written comparison plus a one-minute oral explanation. Audio or video recording is optional and may stay private.
OERs zum Thema
For background on advertising and critical reading:
Medien- und Quellenhinweise
The images used above come from Wikimedia Commons. Open the file page to see the author and licence information.
The embedded Crash Course video is used as an optional media-literacy viewing task. Do not treat a video, ad, review or AI answer as automatically correct. Check important claims against clear evidence and suitable sources.
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