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E9 E - Critically evaluate a media role model profile

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E9 E - Critically evaluate a media role model profile

Einleitung

Mini-Beschreibung: Du beurteilst anhand klarer Kriterien, welche Informationen ein Medienprofil enthält, welche fehlen und wie Auswahl, Sprache und Darstellung die Wahrnehmung einer Person beeinflussen können.

Target: Class 9 · E level · English as first foreign language · Baden-Württemberg

Learning route: English first → understand → respond → ask → hint → improve → use again.

Media starter – Look, think, speak: Look at the image for 20 seconds. Then say in English: What can a social-media profile show well? What can it hide? Give one example for each idea.

I-can goals

I can ...	Focus
identify information that is present and missing in a profile	Leseverstehen
distinguish fact, opinion, claim and evidence	Medienkompetenz
explain how selection, wording and visuals may influence an audience	Text- und Medienkompetenz
ask critical follow-up questions and compare perspectives	Sprechen
write a coherent, source-based evaluation and revise it	Schreiben

Vorwissen aktivieren

Quick pair talk: What makes a person look like a role model online? Name three possible profile elements, for example a photo, a quote or an achievement.

Think deeper: Is a positive profile automatically false? Explain the difference between positive, selective and misleading.

Media input: a fictional profile

Important: The profile below is completely fictional. It contains no real private social-media data.

Profile element	Fictional content
Name	Sam Reed, 16
Headline	Science creator. Runner. Volunteer. Making curiosity visible.
Short bio	Sam posts short science explainers for teenagers. The profile says Sam has reached more than 150,000 views and has won a school media award.
Quote	I want people to see that science can start with one good question.
Profile writer's line	Sam is one of the most inspiring young creators in the city.
Visual choice	A bright photo shows Sam smiling beside a school science project.
Source note	Profile produced by Youth Spotlight Media. No author, date, links or method are given.

First response: In one sentence, answer: What impression of Sam does this profile create?

Reading: What is there – and what is missing?

Read the profile again. Mark examples for four categories: fact, opinion, evidence, missing context.

A strong evaluation does not only ask Is this true? It also asks: Who selected this information? Why? What is not shown? What evidence can I check? A profile may contain accurate facts and still create a one-sided impression through selection.

Critical questions:

Source: Who created the profile, and when?
Evidence: Which claims can be checked?
Selection: Which parts of Sam's life were chosen?
Omission: What relevant information may be missing?
Framing: Which words and images make Sam look especially positive?
Audience: Who is the profile trying to reach?
Purpose: Inform, promote, entertain, persuade – or a mix?

Analyse: clear criteria

Criterion	Ask yourself	Example from the profile
Information	What do I actually learn?	age, activities, claimed views, award
Source	Who gives the information?	Youth Spotlight Media, but no named author
Evidence	Can I verify the claim?	no link for the view number or award
Language	Is the wording neutral or evaluative?	most inspiring
Visual framing	What does the image highlight?	success, confidence, school science
Missing context	What would make the picture more complete?	failures, support from others, date, method, possible sponsorship
Effect	How may the choices shape perception?	Sam may appear more successful and independent than a fuller profile would show

Key idea: Missing information does not prove that a profile is wrong. It shows where your judgement should stay careful.

Listening / Viewing 1: What is media literacy?

Before viewing: Predict three words you expect to hear.

While viewing: Note one idea about media messages and one idea about trustworthy information.

After viewing: Complete: A media message is not just information because ...

Listening / Viewing 2: Check sources

Viewing mission: Focus on the section about evaluating sources. Write down two actions you could use before trusting a claim in Sam's profile.

Pair challenge: Which claim in the fictional profile would you check first? Explain your reason.

Listening / Viewing 3: Choose information critically

While viewing: Listen for the difference between facts and opinions.

Transfer: Find one factual-looking statement and one opinion-like statement in Sam's profile. Explain how you can tell.

Context vocabulary

Word	Useful meaning in this course	Use it
source	where information comes from	The source is unclear.
evidence	information that supports a claim	The profile gives little evidence.
claim	a statement that may need checking	The view number is a claim.
omission	relevant information that is left out	This omission limits the profile.
framing	presenting information from a particular angle	The photo creates positive framing.
reliable	trustworthy because it can be checked	A named source may be more reliable.
balanced	showing relevant sides fairly	The profile is positive but not very balanced.
influence	affect how somebody thinks or feels	The image may influence the audience.

Word-building: rely → reliable; influence → influential; select → selection → selective; evaluate → evaluation.

Pronunciation and fluency

Goal: Verständlichkeit vor Akzentfreiheit. Mark the stressed syllable with your voice when you practise reliable, evidence, selective, influence and evaluation. Check a learner dictionary if you are unsure.

Thought groups: Speak in meaningful chunks, for example: The profile looks positive / because it selects achievements / but it gives little evidence.

Fluency challenge: Speak for 45–60 seconds without reading a full script. Use three linking phrases: firstly, however, therefore.

Functional grammar for evaluation

Use language that matches the strength of your evidence.

Function	Useful structure
careful interpretation	The profile may make Sam seem ...
possible effect	This could influence the audience because ...
contrast	Although the profile gives ..., it does not show ...
evidence	The claim is supported by ... / is not supported by ...
conclusion	Overall, the profile presents a selective picture because ...

Grammar focus: Use may, might and could when you describe a possible effect. Do not present your interpretation as a proven fact.

Speaking: respond → ask

Round 1 – Respond: Give a 90-second evaluation of Sam's profile. Include one strength, one limitation and one likely effect on the audience.

Round 2 – Ask: Your partner asks two spontaneous follow-up questions, for example: What evidence would change your judgement? or Why do you think that detail matters?

Round 3 – Improve: Repeat your answer. Make one point clearer and add one source-related idea.

Help levels

Level	Support
Hint 1	Start with: The profile includes ... but leaves out ...
Hint 2	Add: This matters because ...
Hint 3	Evaluate effect: As a result, the audience may ...
Challenge	Compare two possible readings: Some viewers may ..., while others may ...

Writing: a source-based evaluation

Write 180–230 words in English.

Task: Evaluate how reliable and balanced the fictional profile of Sam is. Refer to at least three specific profile elements. Explain what is missing and how the presentation may influence an audience. End with a cautious overall judgement.

Suggested structure: short opening → evidence from the profile → missing information → effect on audience → conclusion.

Revision rule: Keep your first version. Revise it instead of replacing it completely.

Feedback and error analysis

Use this short feedback code with a partner.

Code	Check
E	Is there evidence for the point?
S	Is the source named or questioned?
L	Is the linking clear?
H	Is the wording cautious enough?
G	Does grammar make the meaning clear?

After feedback, choose two changes that improve meaning. Then write a short note: My most useful revision was ... because ...

Error analysis: Do not only correct the sentence. Name the problem: missing evidence, unclear reference, overstatement, weak link, grammar that changes meaning.

Mediation

A German Year 8 class wants to know why Sam's profile should not be taken as the complete truth.

Task: Explain the three most important points in 70–90 German words. Adapt the information to the younger audience. Do not translate the English profile sentence by sentence.

Safe and responsible media work

Use only fictional profile data in this course. Do not copy private social-media information about real people.

Audio or video recordings are voluntary and should stay private unless everyone involved has clearly agreed to sharing. No one should be uploaded without permission.

If you use an AI tool voluntarily, do not send private data. Keep your own original text, ask mainly for feedback, and check factual claims, sources and suggested corrections before using them. External AI access is not required for this course.

Transfer: compare perspectives

Imagine three people write about the same fictional Sam: a school magazine, a sports brand and Sam's best friend.

Task: Predict how each source might select different details. Then explain why different selection does not automatically mean that one source is lying.

Use again: Apply the same criteria to a public, school-safe media profile chosen by your teacher. Work only with published material from an appropriate source, not private accounts.

Can-do check

I can ...	Not yet	Mostly	Yes
separate fact, opinion, claim and evidence	□	□	□
identify missing information	□	□	□
explain framing and possible audience effects	□	□	□
ask source-critical follow-up questions	□	□	□
write and revise a source-based evaluation	□	□	□
respond to spontaneous questions in English	□	□	□

Next course: E9 E - Compare two media role model profiles

Interaktive Aufgaben

Quiz: Teste Dein Wissen

Which question best checks the source of a media profile? (Who created the profile and when) (!Which colour is used most often) (!How long is the profile) (!Which sentence is easiest to read)

Which statement is an opinion in Sam's fictional profile? (Sam is one of the most inspiring young creators in the city) (!Sam is 16) (!Sam posts science explainers) (!The profile names Youth Spotlight Media)

What does evidence do? (It supports a claim with checkable information) (!It makes every profile positive) (!It removes all opinions) (!It replaces the source)

What is an omission? (Relevant information that is left out) (!A direct quotation) (!A named author) (!A verified source)

Why is the word may useful in an evaluation? (It shows that an effect is possible rather than proven) (!It turns an opinion into a fact) (!It proves a source is reliable) (!It makes evidence unnecessary)

Which detail in Sam's profile most clearly needs extra evidence? (The claim of more than 150000 views) (!Sam's first name) (!The headline format) (!The use of a quotation mark)

What is framing? (Presenting information from a particular angle) (!Copying every available detail) (!Removing all visual elements) (!Translating a profile word for word)

Which response is the most source-critical? (The profile gives a positive impression but does not name evidence for several claims) (!The profile is true because it looks professional) (!The profile is false because it is positive) (!The photo proves that Sam is a role model)

What makes a strong written evaluation? (It links specific evidence to an explained judgement) (!It gives only personal feelings) (!It repeats the profile in shorter form) (!It avoids mentioning missing information)

What should you do when using AI feedback for school writing? (Check suggestions and keep your own original text) (!Replace your whole text without checking) (!Upload private profile data) (!Assume every factual suggestion is correct)

Memory

source	origin of information
evidence	support for a claim
omission	relevant detail left out
framing	presentation from a particular angle
audience	intended group of readers or viewers
reliability	degree of trustworthiness

Drag and Drop

Ordne die richtigen Begriffe zu.	Thema
Claim	needs checking
Evidence	supports a statement
Framing	shapes presentation
Omission	leaves out relevant context
Source	identifies where information comes from

Kreuzworträtsel

Framing	What term means presenting information from a particular angle?
Evidence	What supports a claim with checkable information?
Source	What tells you where information comes from?
Audience	Who receives or is targeted by a media message?
Omission	What do we call relevant information that has been left out?
Context	What helps you understand information in its wider situation?

LearningApps

Lückentext

Offene Aufgaben

Leicht

Profile detective: Mark five pieces of information in the fictional profile and label each as fact, opinion, claim or missing context.
Question builder: Write six critical questions you would ask the profile writer.
Visual framing: Sketch two different safe fictional profile images of Sam that would create different impressions. Explain each choice in English.
Vocabulary in action: Write one original sentence with each of these words: source, evidence, omission, framing, audience.

Standard

Two headlines: Write one neutral and one strongly positive headline for the same fictional profile. Compare their effect.
Source check plan: Design a three-step plan for checking the view-count and award claims without using private accounts.
Mini debate: Discuss: A selective profile can still be truthful. Prepare two arguments for each side before giving your own view.
Mediation challenge: Explain the main risks of one-sided profiles to a younger German-speaking student without translating sentence by sentence.

Schwer

Perspective rewrite: Rewrite the fictional profile from the perspective of a school magazine and then from the perspective of a sponsor. Keep the facts the same but change selection and emphasis.
Comparative analysis: Compare two teacher-approved public profiles using the course criteria. Focus on sources, evidence, omissions and framing.
Critical presentation: Give a three-minute presentation and answer spontaneous follow-up questions about how a media profile can shape perception.
Revision portfolio: Submit first draft, peer feedback, revised evaluation and a short reflection explaining which changes improved your reasoning.

Lernkontrolle

Evidence and judgement: Explain why the sentence This profile is biased is too weak on its own. Rewrite it as a source-based evaluation.
Missing context: Choose two missing details from Sam's profile and explain how each could change the audience's judgement.
Perspective comparison: Show how the same achievement could be framed differently by a friend, a journalist and a sponsor.
Language and effect: Replace two strongly evaluative words with more neutral alternatives and explain the change in effect.
Source strategy: Create a short verification plan for one claim in the profile. Explain which source you would trust most and why.
Transfer: Apply the criteria to a teacher-approved public profile and explain one similarity and one difference compared with Sam's fictional profile.

Lernnachweis

Für einen Lernnachweis zu diesem Thema ist wichtig:

Du kannst vorhandene und fehlende Informationen unterscheiden.
Du kannst Quelle, Behauptung und Beleg auseinanderhalten.
Du kannst sprachliches und visuelles Framing erklären.
Du kannst mögliche Wirkungen vorsichtig mit may, might und could formulieren.
Du kannst konkrete Profilstellen als Belege nutzen.
Du kannst unterschiedliche Perspektiven vergleichen.
Du kannst auf Rückfragen spontan und verständlich reagieren.
Du kannst einen argumentierenden Text überarbeiten und deine Änderungen begründen.
Du kannst Inhalte adressaten- und zweckgerecht mitteln, ohne wörtlich zu übersetzen.

OERs zum Thema

Quellen und freie Medien

Die im Kurs eingesetzten Wikimedia-Commons-Dateien wurden als frei nutzbare bzw. entsprechend lizenzierte Medien ausgewählt. Prüfe bei einer Weiterverwendung trotzdem immer die aktuelle Dateibeschreibung und Lizenzangabe.

Wikimedia Commons: Social media.png

Wikimedia Commons: Magnifying-glass.jpg

Wikimedia Commons: Recognizing fake news & misinformation.jpg

Wikimedia Commons: Fact Checking.png

Bildungsplan Baden-Württemberg: Englisch als erste Fremdsprache – Text- und Medienkompetenz

Crash Course: Introduction to Media Literacy

Crash Course: Evaluating Sources & Fact Checking

TED-Ed: How to choose your news