aiMOOC

E8 G - Influencer posts – Werbung erkennen

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Einleitung

E8 G - Influencer posts – Werbung erkennen hilft Dir, einfache Werbe-Hinweise in fiktiven influencer-style posts zu finden. Du arbeitest zuerst auf Englisch. Wenn etwas schwer ist, nutzt Du Kontext, probierst es selbst, fragst nach einem Hinweis und schaust erst dann auf eine kurze deutsche Hilfe. Alle Profile, Produkte, Codes und Posts in diesem Kurs sind erfunden. Nutze keine privaten Social-Media-Daten.

Media start – look first. What do you notice? Where could an ad hide in a social-media feed? Name two things you would look for.

Hint: Look for labels, links, codes, brand names and strong positive words.

Deutsch-Hilfe, nur wenn nötig: Werbung kann wie ein normaler Post aussehen. Achte auf Kennzeichnungen, Rabattcodes und Kaufaufforderungen.

I can ...

I can spot simple clues that a post may be advertising.
I can name a likely target audience and give one reason.
I can find persuasive words such as amazing, best, only today or get yours.
I can give my opinion in connected sentences with because.
I can understand the main idea of a short, clear listening or viewing text.
I can write a short e-mail or report about a fictional post.

Before you start: what do you already know?

Think of ads you see in apps, games, videos or shops. Do not open a private account for this task.

Try: Finish these three sentences in English.

An ad wants people to ...
A discount code can ...
A target audience is ...

Ask / hint: If you are stuck, use the words buy, save money and group of people.

Spotting advertising

A social-media post can look personal and still promote a product. One clue is often not enough. Look at the whole post.

Useful clues: Ad, Werbung, Anzeige, paid partnership, a discount code, a shopping link, a brand tag, free products, or a strong call to action such as Buy now! A discount code or brand tag is a clue, but it does not prove everything by itself.

Rule for this course: Do not make a legal judgement. Your job is to find visible clues and explain what they suggest.

Three fictional posts

Post A – @LeoMoves

AD | My new PulseBottle is perfect for school and sport. Thanks to PulseBottle for sending it to me. Use code LEO10 for 10% off. Get yours today!

Post B – @MayaMixes

My new favourite GlowBites! So tasty after school. Link in bio. #snacktime

Post C – @NoahNotes

Long bike ride today. I used my old bottle again. It still works well.

Try: Which post has the clearest advertising clues? Which post is unclear? Give one reason for each answer.

Hint: In Post A, look at the first word, the free product, the code and the call to action.

Deutsch-Hilfe: unclear = nicht eindeutig. Bei Post B reichen die sichtbaren Hinweise nicht für eine sichere Aussage.

Target audience

The target audience is the group a post wants to reach. Look at the product, pictures, music, topics and language.

Example: A post about a school bottle says perfect for school and shows a backpack. A likely target audience is students.

Try: Who is Post A for? Choose one group and give one reason: students, parents, professional athletes, tourists.

Useful language: The target audience is probably ... because ...

Persuasive language

Persuasive language tries to make something sound attractive or urgent.

Common clues: positive adjectives such as amazing, easy, perfect; urgency such as today, now, only this week; direct address such as you; calls to action such as try, click, get, shop.

Try: Find three persuasive words or phrases in this fictional caption:

This amazing mini speaker is perfect for your room. Try it today and get 15% off with code SOUND15!

Question: Which words describe the product? Which words push the reader to act?

Discount codes and sales

A discount can make a post feel useful and urgent. It can also be part of advertising.

Mini task: Compare:

The bottle costs €20.
Only today: save 20%! Get yours now!

Which sentence is more persuasive? Explain with one English sentence.

Listening and Viewing

English first: Listen or watch before you read any support text. Focus on the main idea, not every word.

Listening 1: short classroom audio

First listen: Your teacher or a partner reads the dialogue twice at a moderate speed. Two speakers only. Do not read the transcript yet.

Questions:

Is the post clearly marked as an ad?
What product is mentioned?
What extra clue do the speakers notice?
Who may be the target audience?
Which persuasive words do they notice?

Hint after the first try: Listen for AD, code, students, easy and today.

Transcript – read only after your listening try:

A: Did you see Maya's new post? It says AD at the top.

B: Yes. She says the drink is easy to take to school. There is a discount code too.

A: Who is the target audience?

B: Probably students. The words easy and try it today make the post sound positive and urgent.

A: So we have a label, a code and persuasive language.

B: Right. Those clues help us recognise the post as advertising.

Direct feedback: If you understood ad + code + students, you got the main idea. You do not need every word.

Viewing 1: How ads work

Watch once without stopping. Then write three words you understood. Watch a second time and answer: What is one way an ad can influence people?

After viewing: Compare your answer with a partner. Use one sentence: The video shows that ads can ...

Viewing 2: persuasion – optional challenge

This video is faster and has more difficult vocabulary. Watch only a short part first. Your goal is not to understand every detail. Listen for the main idea: people can be persuaded in different ways.

G-level task: Write one simple sentence about the main idea. Use the frame: The video explains that persuasion can ...

Reading

Reading strategy: clue hunt

Read this fictional post once for the main idea. Then read it again and mark four clues.

@JulesCreates

Paid partnership | School mornings are busy, so I use the new StudySpark planner. It is simple, colourful and easy to carry. StudySpark sent it to me last week. Use code JULES5 for a small discount. Try it this week!

Try:

What is the product?
Find one ad label.
Find one clue about a commercial relationship.
Find one persuasive adjective.
Find one call to action.
Who is the likely target audience? Give a reason.

Hint: The answers are in the words Paid partnership, sent, simple, try and school.

Reading deeper: fact, claim or opinion?

In ads, a fact can be checked. A claim is a statement about a product. An opinion is a personal view.

Classify these sentences from fictional posts:

The bottle holds 500 ml.
This is the best bottle ever.
I like the colour.
The code gives 10% off today.

Feedback: best ever is not automatically a fact. Ask: Can I check it? Is it personal? Is there evidence?

Context vocabulary

English	Simple meaning	Mini example
ad / advert	Werbung	This post is an ad.
sponsored	bezahlt oder unterstützt	The post is sponsored.
target audience	Zielgruppe	Students are the target audience.
discount code	Rabattcode	Use code SAVE10.
brand	Marke	The brand sells bags.
claim	Aussage über ein Produkt	Best choice is a claim.
persuasive	überzeugend / beeinflussend	Buy now is persuasive.
call to action	Aufforderung zum Handeln	Try it today! is a call to action.

Try before German help: Cover the middle column and explain five words in easy English.

Pronunciation: clear before perfect

Focus on being easy to understand. You do not need to sound like a native speaker.

AD-vert / ad: stress the first part in advert.
AU-di-ence: keep the middle light and say all three parts clearly.
SPON-sored: stress the first part.
per-SUA-sive: stress the middle part.

Try: Say this sentence slowly, then at normal speed: The target audience can spot persuasive words in a sponsored post.

Private option: You may record yourself only if you want to. Keep the recording private unless you choose to share it with your teacher.

Speaking

Pair talk: 30–45 seconds

Choose Post A, B or the StudySpark post. Speak in connected sentences.

Use this plan:

Say if the post is clearly advertising, unclear or probably not advertising.
Name two visible clues.
Name the target audience.
Give your opinion with a reason.

Language help: I think ... because ... / One clue is ... / The target audience is probably ... / The words ... sound persuasive.

Feedback partner: Listen for one clear reason and one piece of evidence. Do not correct accent if the message is easy to understand.

Writing

Short e-mail: 80–100 words

Write an e-mail to a classmate about the fictional StudySpark post.

Your e-mail should include:

what the post is about,
two advertising clues,
the likely target audience,
your opinion with a reason.

Small scaffold:

Subject: A post I checked

Hi ...,

I checked a post about ...

Two clues are ...

The target audience is probably ... because ...

I think the post is / is not easy to recognise as advertising because ...

Best, ...

Self-check: Did you connect ideas with and, but or because? Did you use evidence from the post? Did you avoid copying the whole post?

Mini report – extra practice

Write 5–6 sentences for a school media project. Use the headings Post, Clues, Audience, Language, My view. You may use bullet points for planning, but write connected sentences in the final version.

Mediation

A German-speaking classmate asks: What do paid partnership and discount code tell me?

Explain the idea in 2–3 simple German sentences. Do not translate the whole post. Give only the information your classmate needs.

English first: Read the English post again before you mediate.

Hint: Explain the relationship between creator and brand, and explain why a code can be an advertising clue.

Functional grammar

Reported speech without backshift

You can report what a creator says.

Direct: This planner is easy to carry.

Report: Jules says that the planner is easy to carry.

Direct: You can save 5%.

Report: Jules says that you can save 5%.

Try: Report one sentence from a fictional post with says that. Keep the tense simple. No backshift is needed here.

Passive and past perfect: recognise, do not force

At G level, these forms are mainly for understanding in this course.

Passive: The product is shown in the post. → Focus: the product, not the person who shows it.

Past perfect: The brand had sent the planner before Jules made the post. → One past action happened before another past action.

Recognition task: Which sentence tells you that something happened earlier? Which sentence focuses on the product?

You do not need to create complex passive or past-perfect sentences in your own post analysis.

Help ladder

Use support step by step.

Step 1 – Context: Look at labels, codes, product words and calls to action.
Step 2 – Try: Give a short answer in English.
Step 3 – Ask: Ask for one keyword or one example, not the full answer.
Step 4 – Hint: Use the sentence frame or word bank.
Step 5 – German help: Check only the key meaning you still need.

Direct feedback and error analysis

If your answer says ...	Improve it like this
It is an ad because discount.	It may be an ad because there is a discount code.
The target audience is everyone.	Name one likely group and add evidence from the post.
Amazing is a fact.	Ask if the word can be checked. It may be a persuasive claim or opinion.
I don't understand every word, so I understood nothing.	Focus on key words and the main idea first.
A brand tag proves it is an ad.	Say it is one clue. Check for more context.

Quick repair: Choose one weak answer above and rewrite it in your own words.

Transfer: check a new post

Create or use a teacher-provided fictional post. Do not copy a private profile. Check it with this four-step routine:

Spot: Find visible ad clues.
Audience: Name the likely target group.
Language: Mark persuasive words.
Explain: Give your judgement with evidence.

Safety: Do not upload private screenshots, names, messages or account data. Any voice or video recording is voluntary and can stay private. Do not send class materials to an external AI tool unless your teacher has clearly approved it.

AI check: If AI gives you a level, fact or feedback, check it against the original task, class material and your own judgement. AI may help you think, but it should not replace your own English text.

Can-do check

Mark: ✓ = yes, ~ = partly, ? = I need help.

I can recognise a clear ad label.
I can explain why a discount code is a clue.
I can name a target audience and give a reason.
I can find persuasive language.
I can understand the main idea of a short clear audio.
I can speak for about 30–45 seconds with connected ideas.
I can write a short e-mail with evidence from a fictional post.
I can use says that to report a simple statement.
I can recognise a passive sentence and a past-perfect sentence without having to produce them.

Next course

Continue with E8 G - Werbung in Videos – Techniken erkennen. There you can practise visual, spoken and musical advertising techniques.

Interaktive Aufgaben

Quiz: Teste Dein Wissen

Which label is the clearest clue that a fictional post is advertising? (AD) (!Weekend) (!Photo) (!Comment)

What does a discount code often do? (It gives a lower price) (!It hides the product) (!It changes the creator) (!It deletes the post)

What is a target audience? (The group a message wants to reach) (!The person who takes the photo) (!The price of a product) (!The number of comments)

Which phrase is a call to action? (Get yours today) (!The bottle is blue) (!I went cycling) (!School starts at eight)

Which word is strongly persuasive? (amazing) (!table) (!Tuesday) (!window)

What is a good first listening strategy? (Listen for the main idea and key words) (!Translate every word at once) (!Read the transcript before listening) (!Stop after one unknown word)

Which sentence reports a statement without backshift? (Maya says that the drink is easy to carry) (!Maya easy drink) (!Says Maya drink carry) (!Maya that easy carrying)

Which sentence is passive? (The product is shown in the post) (!The creator shows the product) (!The students read the post) (!The brand sells bags)

What should you do with a private social-media screenshot in this course? (Do not upload it) (!Post it for the class) (!Send it to strangers) (!Add the real account name)

How should you use AI feedback for your own writing? (Check it and keep your own text and judgement) (!Copy it without reading) (!Replace every sentence with AI text) (!Trust every level automatically)

Memory

ad label	shows commercial content
discount code	can reduce a price
target audience	group a message wants to reach
call to action	asks the reader to do something
brand	company or name behind a product
claim	statement about a product

Drag and Drop

Ordne die richtigen Begriffe zu.	Thema
AD	clear advertising label
students	possible target audience
amazing	persuasive adjective
SAVE10	discount code
get yours today	call to action

Kreuzworträtsel

audience	Which word completes the phrase target ...?
sponsor	Who can support or pay for content?
discount	What can make a price lower?
persuasion	What means trying to influence a choice?
brand	What is the company name behind a product?
caption	What is the short text under a social-media post called?

LearningApps

Lückentext

Offene Aufgaben

Leicht

Clue cards: Make six small cards with one advertising clue and one English example on each.
Audience match: Choose three fictional products and name one likely target audience for each. Give one reason.
Word hunt: Collect ten simple persuasive English words from teacher-provided or fictional ads. Sort them into positive words, urgency and calls to action.
Spot the difference: Write one normal fictional post and one fictional advertising post about the same product. Mark the differences.

Standard

Post check: Analyse three fictional influencer-style posts with the four-step routine Spot, Audience, Language, Explain.
E-mail: Write an 80–100 word e-mail to a classmate explaining why one fictional post looks like advertising.
Mini podcast: In pairs, plan a 60-second private audio explanation of a fictional post. Recording is optional; speaking live is enough.
Mediation card: Explain three English advertising terms in simple German for a younger learner without translating a full post.

Schwer

Persuasion redesign: Rewrite a fictional ad so it sounds less persuasive but keeps the same basic information. Explain three changes.
Audience comparison: Create two versions of the same fictional product post for two different audiences. Compare word choice and visual ideas.
Evidence check: Take five claims from fictional ads and decide what evidence would be needed to check each claim.
AI feedback check: Ask an approved classroom AI tool for feedback only if your teacher allows it. Compare the feedback with the task criteria, correct any mistakes and keep your own final text. Do not upload private data.

Lernkontrolle

Clues in context: A fictional post has no AD label but has a brand tag, a code and a shopping link. Explain why you would treat it as possibly commercial, and explain why one clue alone is not enough.
Audience evidence: Compare a school-planner post and a hiking-boots post. Name a likely target audience for each and support your answer with language or context clues.
Language effect: Explain how only today, perfect and get yours can change how a reader feels or acts.
Listening transfer: After a short teacher-read audio, write the main idea and two key details. Explain which words helped you most.
Mediation transfer: Explain to a German-speaking classmate why a discount code can matter when checking a post. Do not translate sentence by sentence.
Responsible transfer: Describe how you would analyse a real-world post without sharing private account data or copying someone else's personal content.

Lernnachweis

For your learning record, show that you can:

identify several visible advertising clues in a fictional post,
name a likely target audience and support it with evidence,
identify persuasive language and explain its effect,
understand the main idea and key details in a short clear listening or viewing task,
speak in connected English and give a reason,
write a short e-mail or report with a clear structure,
mediate key information without translating everything,
use simple reported speech with says that,
recognise passive and past-perfect forms when they appear,
protect privacy and check AI feedback instead of copying it.

OERs zum Thema

Freie Medien im Kurs: Die eingebundenen Bilder stammen aus Wikimedia Commons. Prüfe bei einer Weiterverwendung die Lizenzangaben auf der jeweiligen Dateiseite.

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