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E8 E - Create a responsible media campaign

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E8 E - Create a responsible media campaign

Einleitung

Mission: Create a short English media campaign about fact-checking, privacy, digital respect or advertising awareness. Your campaign should help other Year 8 students make safer and smarter media choices.

Media challenge: Look at the image for 20 seconds. Then say: What is the message? Who is the target group? What should people do?

English first: Try in English. Ask for a word if you need it. Use the hint. German help comes only if you are still stuck.

Privacy rule: Work only with fictional profiles and invented examples. Do not use private social-media posts, real usernames, private screenshots, faces or personal data.

Copyright rule: Use your own material or clearly reusable material such as files from Wikimedia Commons. Keep creator and licence information. Do not download and re-upload YouTube videos.

Recording rule: Audio or video recording is optional. Keep recordings private unless your teacher and everyone shown or heard has clearly agreed to another use.

AI rule: External AI tools are not needed. If a school-approved AI tool is used, enter no personal data, check its facts, language level and feedback, and rewrite the result yourself. AI must not replace your own text.

I can ...

I can check a media claim by asking who is behind it, what evidence is given and what other sources say.
I can explain one privacy, respect or advertising problem in clear English.
I can react spontaneously to another opinion and give a reason.
I can use the passive and reported speech in a short campaign.
I can create, check and improve a responsible media message for a real school context.

What do you already know?

Think – pair – share.

What makes a source trustworthy?
Which personal information should stay private?
What makes an online comment respectful?
How can an ad influence you?

Try: Answer one question in two English sentences.

Hint: Use: I think ... because ... / One risk is ... / A useful check is ...

Hilfe: Wenn Dir ein Wort fehlt, umschreibe es zuerst auf Englisch. Nutze Deutsch nur für ein einzelnes Schlüsselwort.

Media input

Fact-checking: stop before you share

Watch the short MediaWise video. First watch for the main idea. Then watch again and note three checks.

Viewing task: Complete the three questions from the video in your own words:

Who is behind the information?
What is the evidence?
What are other sources saying?

Try: Apply the three checks to this fictional post: “School starts at 10 a.m. tomorrow. Share now!” The post gives no school website, no name and no source.

Direct feedback: A strong answer does not only say fake. It explains what is missing and how you would verify it.

Source checking: leave the page

A source can describe itself as reliable. That is not enough. Check what independent sources say about it.

Reading strategy: Read laterally. Open another reliable source and compare names, evidence, date and context.

Mini-task: A fictional website called DailyGlowNow says: Scientists proved that blue light makes every student learn twice as fast. What would you check before sharing it?

Hint: author – original study – date – expert source – other reports

Privacy and your digital footprint

Watch teens talk about oversharing.

Listening / viewing:

Note one reason why people share.
Note one possible risk.
Write one safer alternative.

Perspective switch: How could the same post look to a friend, a teacher, a stranger or your future self?

Useful line: Before I post, I should ask who can see this and whether everyone involved has agreed.

Digital respect

A responsible campaign does not shame people. It focuses on behaviour and a clear next step.

Fictional chat:

Mia: Delete that photo. I never said you could post it.

Jay: Relax. It was only a joke.

Noor: Mia asked you to remove it. Please respect that.

Speaking: Respond as Jay in a responsible way. Then explain why your new response is better.

Hint: I understand. I’ll ... / I should have ... / Next time I’ll ask before ...

Hilfe: Ziel ist nicht perfekte Aussprache, sondern eine klare, respektvolle Reaktion.

Advertising awareness

Watch a short section first. The speaker talks quickly, so focus on keywords, not every word.

Viewing focus: ads – data – targeting – choice

Fictional ad:

Only today! The SmartStudy Bottle will make your grades amazing. 93% LOVE IT! Tap now!

Reading task: Find three persuasion techniques or missing pieces of evidence.

Challenge: Rewrite the ad as a transparent message that separates fact from persuasion.

Media literacy: the bigger picture

One-sentence takeaway: Media messages are made by people for a purpose. Ask what the message wants you to think, feel or do.

Context vocabulary

Learn words through the campaign task, not as an isolated list.

Word	Meaning in this unit	Useful phrase
claim	something presented as true	check a claim
evidence	information that supports a claim	strong evidence
source	where information comes from	check the source
consent	clear agreement	ask for consent
privacy	control over personal information	protect your privacy
target audience	the group a message is made for	reach a target audience
sponsored	paid for as advertising	sponsored content
misleading	likely to give a wrong impression	a misleading headline
respectful	showing care for other people	a respectful reply
verify	check whether something is true	verify the information

Pronunciation

Say these campaign words clearly: privacy – evidence – reliable – sponsored – respectful.

Focus: Stress the important word in your message.

CHECK the source before you SHARE.

ASK before you POST.

Speaking goal: Be understandable. Accent-free English is not the goal.

Functional grammar for your campaign

Passive voice: focus on the action

At E level, use the passive productively.

The app collects location data. → Location data is collected by the app.

People shared the false claim. → The false claim was shared online.

Try: Rewrite: Advertisers track clicks. Hint: Start with Clicks ...

Reported speech: report reactions

Use backshift when you report what someone said.

Maya said, “The ad is misleading.” → Maya said that the ad was misleading.

Report questions with statement word order.

Leo asked, “Why is this ad here?” → Leo asked why the ad was there.

Report commands with told + object + to.

The teacher said, “Check the source.” → The teacher told us to check the source.

E-level note: You may meet the past perfect progressive in authentic media, for example The site had been tracking users for months. You only need to recognise its meaning here.

Reading

Read the fictional campaign draft.

Think Before You Tap

A post was shared in our class chat, but nobody checked the source. Later, Sam said that the headline had been misleading. We compared the claim with the school website and found the correct information. Before you repost, stop for ten seconds: check the source, look for evidence and compare another reliable source. Your click can spread a rumour — or stop one.

Reading check:

What went wrong?
What did the students do?
Which three actions does the campaign recommend?
Which sentence uses the passive?
Which sentence uses reported speech?

Perspective task: Which line would be most useful for a younger student? Explain your choice.

Mediation

Your German-speaking school team wants one clear English rule for an international poster.

German information: Veröffentliche keine Fotos anderer Personen ohne deren Zustimmung.

Mediation task: Give the message in natural English. Do not translate word for word.

Possible frame: Before you post a photo of someone else, ...

Speaking

In pairs, choose one topic: fact-checking, privacy, digital respect or advertising awareness.

Round 1 – 30 seconds: Explain the problem.

Round 2 – spontaneous question: Your partner asks: Why should Year 8 students care?

Round 3 – perspective switch: Answer as a student, then as a teacher or parent.

Useful language:

Our main message is ...

One risk is ...

The evidence suggests ...

I see your point, but ...

From another perspective ...

A better choice would be ...

Writing: create your responsible media campaign

Your final campaign is short and focused.

Choose one format:

a poster with a 50–80 word English text;
a three-slide mini campaign with one key idea per slide;
a 30–45 second private audio/video script plus a visual;
a fictional social-media post set with three short posts.

Your campaign must include:

one clear target group;
one verified message or clearly labelled opinion;
one action the audience can take;
one passive sentence;
one example of reported speech;
one self-made or legally reusable visual;
no real private account data, screenshots or identifying details.

Copyright check: Use your own image or a reusable image. Keep the creator and licence information. If you adapt a Creative Commons image, follow its licence conditions.

Planning frame

Topic: ____________________

Target audience: ____________________

Problem in one sentence: ____________________

Evidence / source check: ____________________

Main slogan: ____________________

Action step: ____________________

Passive sentence: ____________________

Reported sentence: ____________________

Visual and licence: ____________________

Model campaign

CHECK BEFORE YOU SHARE

A false message was shared in a class group. One student said that it came from “a friend of a friend”, but no source was given. Before you repost, check who created the message, look for evidence and compare a reliable source. If you cannot verify it, do not spread it. One careful check can protect your whole group.

Why it works: short message, clear audience, passive voice, reported speech and one direct action.

Staged help

Level 1 – Try alone: Write your slogan and first two sentences.

Level 2 – Ask: Ask a partner one precise question, for example Is my action step clear?

Level 3 – Hint: Use one frame:

This message was created to ...

The post was shared because ...

A student said that ...

Before you ..., check ...

Level 4 – German help: Formuliere nur die Kernidee kurz auf Deutsch und gehe dann wieder ins Englische zurück.

Feedback and error analysis

Use this quick check before you finish.

Check	Yes / Not yet	Fix
My claim can be checked.		Add a source or label it as opinion.
My message protects privacy.		Remove names, faces, usernames or real private data.
My campaign has a clear action.		Add one strong verb: check, ask, stop, compare, report.
My passive is correct.		Check be + past participle.
My reported speech is correct.		Check backshift and word order.
My visual may be reused.		Add creator and licence information.

Common error 1: The information shared yesterday. Fix: The information was shared yesterday.

Common error 2: She asked why was the ad there. Fix: She asked why the ad was there.

Common error 3: A strong slogan with no evidence. Fix: Add a source check or change the sentence into a clearly marked opinion.

Transfer

Imagine your school is preparing a Digital Responsibility Week. Your campaign will be shown to students one year younger than you.

Adapt your message:

make the first line easier to understand;
keep the key fact accurate;
keep the tone respectful;
add one action that can be done immediately.

No stereotypes: Do not explain online behaviour through nationality, culture or gender clichés. Focus on the specific message, evidence and behaviour.

Can-do check

Rate yourself: Yes – Almost – Not yet.

I can verify a claim with more than one source.
I can explain a privacy or advertising risk clearly.
I can respond respectfully in an online conflict.
I can use the passive in my own campaign.
I can report statements, questions and commands.
I can improve a draft after feedback.
I can use media without exposing private data or ignoring copyright.

Next step: Continue with E8 E - Check sources and misinformation or another course on media literacy, privacy or copyright.

Interaktive Aufgaben

Quiz: Teste Dein Wissen

What is the best first action before sharing a surprising claim? (Check who is behind it and look for evidence) (!Share it quickly and check later) (!Trust it if many people liked it) (!Trust it if the headline sounds confident)

Which campaign example protects privacy best? (Use a fictional profile with invented details) (!Use a real classmate's private account) (!Show a private chat screenshot) (!Post a friend's photo without asking)

Which sentence is passive? (The message was shared in the group) (!The students shared the message) (!The students are checking the source) (!The students should check the source)

Which sentence reports a statement correctly? (Maya said that the ad was misleading) (!Maya said that was the ad misleading) (!Maya asked that the ad was misleading) (!Maya told that the ad misleading)

Which reported question is correct? (Leo asked why the ad was there) (!Leo asked why was the ad there) (!Leo asked why is the ad there) (!Leo asked why did the ad be there)

What makes an action step strong? (It tells the audience what to do) (!It uses as many difficult words as possible) (!It avoids a clear verb) (!It adds private details)

What should you do with a Creative Commons image? (Check the licence and keep required credit) (!Remove the creator's name) (!Assume every image online is free) (!Upload it as your own work)

Which line shows digital respect? (Please remove the photo because I did not agree to share it) (!Everyone should laugh at this person) (!Privacy does not matter in group chats) (!Share the screenshot so more people can see it)

What is a useful advertising-awareness question? (What evidence supports the promise) (!Is the ad colourful) (!Does the slogan rhyme) (!Is the product shown often)

What is the role of AI in this project? (Check its output and keep your own authorship) (!Replace your complete campaign with AI text) (!Paste private chats into any AI tool) (!Trust every generated fact without checking)

Memory

Claim	Something presented as true
Evidence	Information that supports a claim
Consent	Clear agreement
Privacy	Control over personal information
Sponsored	Paid for as advertising
Verify	Check whether information is true

Drag and Drop

Ordne die richtigen Begriffe zu.	Thema
Check the source	Fact-checking
Ask before posting	Privacy
Reply without insulting	Digital respect
Look for persuasion techniques	Advertising awareness
Credit the creator	Copyright

Kreuzworträtsel

Evidence	What supports a claim?
Privacy	What means control over personal information?
Consent	What do you need before sharing another person's photo?
Source	What should you check before trusting a claim?
Respect	What should guide your tone in a digital discussion?
Slogan	What is a short memorable campaign line called?

LearningApps

Lückentext

Offene Aufgaben

Leicht

Slogan: Write three short English slogans for one responsible-media topic. Choose the clearest one and explain why.
Fact-checking: Create a four-box checklist for checking a fictional online claim.
Datenschutz: Design a fictional profile that contains only safe, non-identifying information.
Digitale Kommunikation: Rewrite three rude fictional comments so they become respectful but still clear.

Standard

Werbung: Analyse a fictional ad and mark claim, evidence, emotion and call to action.
Urheberrecht: Find one suitable Wikimedia Commons image and record title, creator and licence.
Speaking: Give a 60-second campaign pitch. Answer one spontaneous question from a partner.
Mediation: Turn three short German school rules about privacy into natural English campaign lines without translating word for word.

Schwer

Medienkritik: Compare two fictional posts about the same event. Decide what evidence would be needed before either could be shared.
Perspektivwechsel: Rewrite the same campaign for students, parents and teachers. Keep the fact but adapt tone and action.
Textüberarbeitung: Produce a first draft, collect peer feedback, identify two language errors and one content weakness, then revise your campaign.
Transfer: Build a complete mini campaign for a school Digital Responsibility Week using one reusable visual, one short text, one spoken pitch and a source/licence note.

Lernkontrolle

Fact-checking: A fictional post is popular but gives no source. Explain a step-by-step verification strategy and justify each step.
Datenschutz: Compare two fictional campaign designs. Explain which details should be removed or changed before classroom use and why.
Werbung: Explain how a persuasive ad can be legal-looking but still misleading. Name the evidence you would want before trusting its main promise.
Grammatik: Rewrite a short campaign paragraph so that one key action is expressed in the passive and one reaction is expressed in reported speech. Explain how the focus changes.
Medienkompetenz: Adapt your campaign for a younger audience without losing accuracy. Explain which language, visual and action-step changes you made.
Urheberrecht: You have found a useful online image with unclear licence information. Decide what to do and justify your decision.

Lernnachweis

For a successful learning record, show that you can:

create a short, clear English campaign for a defined audience;
verify the key claim and name the evidence or source used;
protect privacy by using fictional or non-identifying examples;
use one legally reusable or self-created visual;
use passive voice and reported speech accurately enough for the message;
respond to feedback and document at least one meaningful revision;
explain how your campaign encourages responsible media behaviour.

Optional recordings stay private unless sharing has been explicitly agreed.

OERs zum Thema

The images in this aiMOOC come from Wikimedia Commons. Check each file page for creator and licence details before reuse.

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