aiMOOC

E7 M - Spot the ad – Werbung in Posts erkennen

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E7 M - Spot the ad – Werbung in Posts erkennen

Mini-Beschreibung: Spot the ad! Du untersuchst kurze, fiktive englische Posts. Du erkennst werbliche Merkmale, beschreibst die Zielgruppe und untersuchst einfache persuasive language. Danach sprichst und schreibst Du selbst über Werbung in Posts.

Niveau: Englisch als erste Fremdsprache, Klasse 7, M-Niveau, Baden-Württemberg.

Wichtig: Alle Profile, Posts, Produkte und Kommentare in diesem aiMOOC sind fiktiv. Verwende für eigene Aufgaben keine privaten Social-Media-Daten. Aufnahmen sind freiwillig und bleiben privat. Lade nichts ungefragt hoch und gib eigene Texte oder Aufnahmen nicht automatisch an externe KI-Dienste weiter.

Einleitung

Look at the picture first. What do you notice? Where could you see advertising on a phone?

Try first: Say two short sentences in English.

Hint: You can start with: I can see ... / An ad could appear ...

Deutsch nur bei Bedarf: Denke an Stellen wie Feed, Video, Story, Suchergebnis oder Empfehlung.

In this course, you learn to ask three simple questions:

Is it an ad?: Look for labels, products, links, prices, discount codes and calls to action.
Who is the target group?: Think about age, interests, needs and the situation.
How does the post persuade?: Look at words that make a product sound useful, exciting, easy or urgent.

You do not need to believe every claim. Your job is to notice, understand, check and explain.

I-can-Ziele

After this course, you can say:

I can ...	Ziel
I can spot common signs of advertising in a post.	Werbung erkennen
I can explain who a post is probably aimed at.	Zielgruppe beschreiben
I can find simple persuasive words and phrases.	Sprache untersuchen
I can give a short reason for my opinion.	Begründen
I can react to another person's idea.	Speaking
I can write a short, structured analysis of a fictional post.	Writing
I can create a transparent fictional ad and label it clearly.	Transfer

Vorwissen: Ad or not?

Read the three mini-posts. Do not translate every word.

Post A – @GreenBottleLab

New school day, new bottle. Our reusable bottle keeps drinks cool. This week: 20% off. Tap to shop. #ad

Post B – @MiaReads

I finished a funny mystery story on the bus today. The ending surprised me! What are you reading?

Post C – @FastFeetChallenge

Ready for your next run? Try our light trainers today. Use code RUN7 for a special price. Sponsored.

Your first guess: Which posts are ads? What is your strongest clue?

Hint: Look for #ad, Sponsored, a discount, a code or Tap to shop.

Check: A and C are clearly advertising posts. B describes an activity but does not contain a clear advertising signal.

Notice: What can make a post an ad?

A post can look personal and still be advertising. Do not decide from one colourful picture alone. Look at several signals together.

Signal	Example	What it can tell you
ad label	ad, sponsored, paid partnership	The commercial purpose is made visible.
product focus	our new backpack	The post focuses strongly on a product.
price or discount	20% off	The post encourages buying.
code	Use code MOVE7	The post connects attention with a purchase.
call to action	Try it today!	The reader is told what to do.
link language	Tap to shop	The post sends the reader towards an offer.
positive adjectives	easy, fresh, light, perfect	The product is presented positively.

Mini-rule: One sign can be weak. Several signs together make your explanation stronger.

Media check: advertising then and now

This is an older advertising poster. Compare it with a modern social-media post.

Try: What is similar? What is different?

Hint: Think about image, product, slogan, target group, link, comment, discount code.

German help if needed: Auch alte und neue Werbung wollen Aufmerksamkeit. Moderne Posts können zusätzlich interaktiv sein: Link, Like, Code, Kommentar oder Shop-Funktion.

Understand: Target group

A target group is the group of people a message is designed for.

Do not guess private facts about a real person. In this course, you only analyse fictional posts and features inside the post.

Ask:

Who might be interested in this? Why?

Useful English:

Function	Useful phrase
naming a group	The post is aimed at ...
giving evidence	I think this because ...
linking product and interest	It may appeal to people who like ...
staying careful	The target group could be ...

Good analysis: The target group could be young runners because the post shows trainers, a running challenge and a discount code.

Weak analysis: It is for everyone.

Reading: Three fictional posts

Post 1 – @StudySpark

Long homework afternoon? Keep your desk organised with the PocketBoard. Small, light and easy to carry. Get 15% off this weekend. AD.

Post 2 – @CitySkateDiary

We found a quiet skate spot after school. The ground was dry and we practised turns for an hour. Great afternoon.

Post 3 – @SnackLabClub

Need a quick snack before practice? Try CrunchCubes with apple and oats. New flavour today! Tap for more. Sponsored.

Task A: Decide: ad / probably not an ad.

Task B: Underline or collect two clues from each advertising post.

Task C: Write one target-group sentence for Post 1 or Post 3.

Hint 1: Labels are strong clues.

Hint 2: Then look for discount, product focus and calls to action.

Check: Post 1 and Post 3 are advertising. Post 2 has no clear commercial signal in the text. A possible target group for Post 1 is students who want a small organiser; Post 3 may target active people who want a quick snack.

Context and media: How online advertising works

Watch selected parts of this video. You do not have to understand every word.

Viewing mission: Listen for words connected with online, advertising, data, companies or users.

After viewing, complete:

One thing I understood was ...

One thing I want to ask is ...

One connection to our fictional posts is ...

Listening strategy: First listen for the topic. On a second viewing, listen for details. Use subtitles only if you need them.

German help if needed: Du musst nicht jedes Wort verstehen. Erfasse zuerst das Thema und suche beim zweiten Hören gezielt nach Schlüsselwörtern.

Listening and viewing: persuasion

Before watching: Predict three words you may hear.

While watching: Note one example of a message trying to influence what people do.

After watching: Tell a partner: The message tries to persuade people to ... because ...

Challenge: React to your partner: I agree because ... / I see it differently because ...

Wortschatz im Kontext

Do not learn isolated lists only. Use the words inside short sentences.

Word or phrase	Meaning from context	Example
ad	advertising message	This post is an ad.
sponsored	paid for or supported by a company	The post is marked sponsored.
target group	people a message wants to reach	The target group could be students.
discount	lower price	The post offers a discount.
code	letters or numbers used for an offer	Use the code for a lower price.
claim	something a post says about a product	The post makes a strong claim.
call to action	words that tell the reader what to do	Try it today is a call to action.
persuade	make someone more likely to think or do something	The post tries to persuade the reader.

Mini-transfer: Find two words from the table in the fictional posts above and explain their function.

Aussprache: clear before perfect

You do not need a perfect accent. Aim for clear, understandable speech.

Practice these chunks slowly, then at normal speed:

target group

special offer

sponsored post

Try it today.

I think this because ...

Stress tip: In a short analysis, stress the important content words: TARGET group, SPECIAL offer, SPONSORED post.

Partner feedback: Could you understand the key words? If yes, the pronunciation worked.

Try: Persuasive language

Persuasive language can make a product sound attractive or make the reader feel that action is easy or urgent.

Language tool	Example	Effect
positive adjective	light, easy, fresh	makes the product sound attractive
imperative	Try it.	directly tells the reader what to do
second person	your next run	speaks directly to the reader
urgency	this weekend only	creates time pressure
question	Ready for your next run?	addresses the reader and creates interest

Functional grammar: imperatives

In ads, the base form of a verb can be used as an imperative:

Try it. – Get 15% off. – Tap for more.

Use this grammar to explain a real function in the text, not as an isolated rule.

Try: Change this neutral sentence into a simple call to action:

You can look at the new school bag.

Possible answer: Check out the new school bag.

Mini-analysis model

Read the fictional post:

@RainReadyLab

Rain after school? Stay dry with the Fold-Up Mini. Light, colourful and easy to carry. Get yours this week for 10% less. #ad

A short M-level analysis can be:

This is an ad because it has the label #ad and a discount. The target group could be students who need a small umbrella. The words light, colourful and easy make the product sound attractive. Get yours is a call to action.

Notice the structure:

identify → evidence → target group → language → effect

Use: Spot the ad challenge

Fictional feed

Post	Text
A – @LunchBoxIdeas	My sandwich fell apart again today. Next time I will pack it differently. Any ideas?
B – @BrightBagCo	Too much to carry? Meet the ZipLite school bag. Strong, light and ready for your day. 15% off until Friday. Sponsored.
C – @WeekendWheel	We cycled 12 km by the river. The wind was strong, but the view was worth it.
D – @GlowDeskLab	Make homework time easier with our FlexLamp. Tap to see three colours. Use code DESK7. AD.

Your task: Choose one ad and give a 30-second analysis.

Use:

I think this is an ad because ...

The target group could be ...

The phrase ... is persuasive because ...

Hint: You only need three clear ideas.

Feedback check: Did you use evidence from the post? Did you explain one language feature? Did you say could if the target group is not certain?

Communicate: Speaking

Work with a partner or speak privately to yourself.

Student A chooses Post B or D. Student B asks:

Why do you think it is an ad?

Who is it aimed at?

Which words are persuasive?

Then change roles.

React, do not only read:

I agree because ...

Maybe, but I think ...

Can you explain that?

My strongest clue is ...

Recording option: You may record a short answer for yourself if your learning setting allows it. Recording is voluntary and private. Do not upload it unless you have clearly chosen to do so.

Writing: a short analysis

Write 70–100 words about this fictional post:

@MoveBottle

Long school day? Keep your drink cool with ChillSip. It is light, colourful and easy to clean. Get 20% off before Sunday. Tap to shop. Sponsored.

Use this structure:

Part	Sentence starter
1	I think this post is an ad because ...
2	The target group could be ...
3	The words ... make the product sound ...
4	The phrase ... is a call to action because ...
5	Overall, the post tries to persuade the reader to ...

Self-feedback before you finish: Check evidence, clear sentences, useful vocabulary and one reason with because.

AI note: If an approved AI tool is used in your learning setting, first write your own version. Check whether the AI language is really suitable for class 7 M-level. Use feedback to improve your text, not to replace your own writing.

Mediation: explain the idea, not every word

Your German-speaking friend asks what this fictional post is doing:

Sponsored – Need more space in your school bag? Try the FoldFlat lunch box. It is small after use and easy to clean. Save 10% today.

Explain the main idea in German in two or three sentences. Do not translate every word.

Possible focus: Kennzeichnung, Produkt, Zielgruppe, Werbesprache.

Then return to English: Say one sentence: The strongest advertising clue is ...

Improve: feedback ladder

After a short speaking or writing task, use this order:

Step	Question
1	Did I identify the ad clearly?
2	Did I use evidence from the post?
3	Did I describe a possible target group?
4	Did I explain one persuasive phrase?
5	Can I make one sentence clearer?

Direct feedback example:

You found the discount. Good evidence. Now explain what the words "this weekend only" do: they create urgency.

Use again: transparent mini-ad

Create a fictional post for an imaginary product such as a pencil case, water bottle or bike light.

Your post must include:

a clear label such as AD or Sponsored
one positive adjective
one call to action
one target group that a classmate can identify

Then exchange posts. Your partner answers:

What is the product?

Who could be the target group?

Which words are persuasive?

Rule: Do not copy a real person's profile, photo, username or private post.

Self-Check: Can do

Can-do	Yes	Almost	Not yet
I can spot an ad label.	□	□	□
I can use two clues to explain why a post is advertising.	□	□	□
I can describe a possible target group.	□	□	□
I can explain a simple persuasive phrase.	□	□	□
I can react to another person's idea in English.	□	□	□
I can write a short analysis with evidence.	□	□	□

If you marked "Almost": Return to the mini-analysis model and try one new post.

If you marked "Not yet": Use the sentence starters and the vocabulary table first.

If you marked "Yes": Create a new fictional post with a less obvious advertising signal and let a partner analyse it.

Folgekurs

Next step: Check the claim – Werbeaussagen prüfen. There you can move from spotting an ad to asking whether a claim is clear, supported and trustworthy.

Interaktive Aufgaben

Quiz: Teste Dein Wissen

Which clue most clearly shows that a fictional post is advertising? (The post is labelled Sponsored) (!The post has two sentences) (!The post uses a full stop) (!The post mentions the weather)

What is a target group? (The people a message is designed to reach) (!The people who wrote the dictionary) (!All people in every situation) (!Only the people who dislike a product)

Which phrase is a call to action? (Try it today) (!It was raining yesterday) (!The bag is on the chair) (!We walked home together)

Which phrase creates urgency? (This weekend only) (!Last month was cold) (!My friend has a bike) (!The book is blue)

Which word is a positive adjective often used persuasively? (Easy) (!Yesterday) (!Under) (!Seven)

Which sentence gives evidence for an analysis? (I think it is an ad because it shows a discount code) (!I just know it) (!Everything online is an ad) (!The post is nice)

Which sentence is careful when the target group is not certain? (The target group could be students) (!The target group is definitely every person) (!I know the private user) (!There is no need for evidence)

What should you do first with a difficult English video? (Listen for the main topic) (!Translate every word immediately) (!Stop after the first unknown word) (!Ignore the pictures and context)

Which sentence uses an imperative? (Get 15% off today) (!The offer was yesterday) (!The bottle is green) (!We are at school)

What is the best way to use AI feedback for this task? (Write your own text first and check whether feedback fits your level) (!Let AI replace every own sentence) (!Upload private data without checking) (!Assume every AI suggestion is correct)

Memory

Sponsored	clear advertising label
Target group	intended audience
Discount	lower price
Call to action	tells the reader what to do
Urgency	creates time pressure
Persuasive language	language that tries to influence

Drag and Drop

Ordne die richtigen Begriffe zu.	Thema
Sponsored	advertising label
Try it today	call to action
This weekend only	urgency
Light and easy	positive description
Students who cycle	possible target group

Kreuzworträtsel

Sponsored	Which word can label a paid post?
Audience	Which English word can mean the people a message is aimed at?
Discount	What can make a price lower?
Persuade	Which verb means to influence someone to think or act?
Urgency	What is created by phrases such as today only?
Imperative	What grammar form is used in Try it today?

LearningApps

Lückentext

Offene Aufgaben

Leicht

Ad-Signale sammeln: Erstelle eine Karte mit fünf englischen Werbesignalen aus diesem Kurs und je einem eigenen Mini-Beispiel.
Fiktiver Feed: Schreibe drei sehr kurze englische Posts. Einer ist klar als Werbung gekennzeichnet, zwei sind nicht werblich. Tausche mit einer Lernpartnerin oder einem Lernpartner.
Persuasive Wörter: Gestalte eine kleine Wortwolke mit passenden Wörtern wie easy, fresh, light, new und special. Ergänze zu drei Wörtern je einen Beispielsatz.
30-Sekunden-Sprechaufgabe: Analysiere einen fiktiven Post mündlich mit ad – target group – persuasive phrase. Eine Aufnahme ist freiwillig und bleibt privat.

Standard

Zielgruppenvergleich: Schreibe zwei fiktive Posts für dasselbe Produkt, aber für zwei unterschiedliche Zielgruppen. Erkläre auf Englisch drei Unterschiede.
Viewing Notes: Sieh einen der eingebetteten Videos in einem passenden Ausschnitt an und notiere fünf englische Schlüsselwörter sowie zwei Aussagen, die Du verstanden hast.
Mini-Analyse schreiben: Verfasse 80–100 Wörter zu einem selbst erstellten fiktiven Werbepost und nutze mindestens zwei konkrete Textbelege.
Partner-Feedback: Tauscht eure Analysen. Gebt Feedback zu evidence, target group und persuasive language. Überarbeitet danach jeweils zwei Sätze.

Schwer

Transparent Ad Design: Entwickle eine fiktive, klar mit AD gekennzeichnete Anzeige für ein erfundenes Schulprodukt. Begründe anschließend jede sprachliche Entscheidung.
Werbung damals und heute: Vergleiche das historische Werbeplakat im Kurs mit einem fiktiven Social-Media-Post. Präsentiere Gemeinsamkeiten und Unterschiede auf Englisch.
Mediation Challenge: Erkläre einer deutschsprachigen Person die Hauptaussage eines fiktiven englischen Werbeposts, ohne Wort für Wort zu übersetzen. Fasse danach auf Englisch den stärksten Werbehinweis zusammen.
Fair Advertising Code: Formuliere in einer Gruppe fünf einfache Regeln für transparente Werbung in fiktiven Social-Media-Posts. Präsentiert und begründet eure Regeln auf Englisch.

Lernkontrolle

Evidence statt Bauchgefühl: Du erhältst zwei neue fiktive Posts. Entscheide bei jedem, ob er wahrscheinlich Werbung ist, und begründe Deine Entscheidung mit mindestens zwei konkreten Merkmalen.
Zielgruppe begründen: Wähle einen fiktiven Werbepost und beschreibe eine mögliche Zielgruppe. Erkläre, welche Wörter, Bilder oder Angebote Deine Vermutung stützen.
Sprache und Wirkung: Untersuche drei persuasive Formulierungen aus einem neuen Post. Erkläre jeweils, welche Wirkung sie auf Leserinnen und Leser haben könnten.
Umformulieren: Formuliere einen neutralen Produktsatz zuerst als transparente Werbung und danach wieder neutral. Erkläre die sprachlichen Unterschiede.
Transfer auf neues Medium: Übertrage Deine Analyse von einem Textpost auf ein kurzes fiktives Video-Skript. Welche Werbesignale bleiben gleich, welche kommen neu hinzu?
Feedback nutzen: Überarbeite eine kurze eigene Analyse nach Rückmeldung. Markiere eine Änderung und erkläre, warum der neue Satz klarer oder genauer ist.

Lernnachweis

Für einen Lernnachweis zu diesem Thema ist wichtig, dass Du nicht nur Fachwörter nennst, sondern sie an einem neuen fiktiven Beispiel anwenden kannst.

Du erkennst mehrere Werbesignale und belegst Deine Entscheidung.
Du beschreibst eine plausible Zielgruppe vorsichtig und begründet.
Du erkennst einfache persuasive language und erklärst ihre mögliche Wirkung.
Du nutzt passende englische Satzstarter zum Begründen, Reagieren und Präsentieren.
Du schreibst einen kurzen, gegliederten Analysetext mit verständlichen Sätzen.
Du kannst die Hauptidee eines kurzen englischen Posts sinngemäß auf Deutsch vermitteln, ohne automatisch vollständig zu übersetzen.
Du überarbeitest mindestens einen eigenen Satz nach Feedback.
Du beachtest beim Erstellen eigener Beispiele Transparenz, Privatsphäre und die klare Kennzeichnung fiktiver Werbung.

OERs zum Thema

Freie Medien im Kurs

Die eingebundenen Bilder stammen aus Wikimedia Commons. Über die jeweilige Dateiseite können Urheberangaben und freie Lizenzbedingungen geprüft werden. Die Beispiele im Lerntext selbst sind neu formulierte, fiktive Posts.

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E7 M - Spot the ad – Werbung in Posts erkennen

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