E7 G - What do we buy – Konsumwortschatz verstehen
E7 G - What do we buy – Konsumwortschatz verstehen
Einleitung
What do we buy? In this aiMOOC you learn common words for clothes, food, gadgets, prices and shopping choices. You read and listen to short shopping information. You also practise simple shop talk.
English first: Look, listen and try. Use the hint next. Use the German help only if you still need it.
Mini-help: clothes = Kleidung · food = Essen · gadgets = kleine technische Geräte · price = Preis · choice = Auswahl/Entscheidung

Look first. What can you put in a shopping cart? Say three English words.
Hint: Think of food, clothes and gadgets.
I can ...
- I can name common clothes, food and gadgets.
- I can understand simple prices and short shop information.
- I can ask “How much is it?”
- I can choose an item and give a short reason.
- I can use simple shopping phrases in a short dialogue.
Learning path
| Step | What you do |
|---|---|
| Notice | Look and listen for words you know. |
| Understand | Match words, pictures and prices. |
| Try | Say one short shopping chunk. |
| Use | Put the chunk into a new example. |
| Communicate | Ask, answer and choose. |
| Feedback | Compare with the model or a partner. |
| Improve | Correct one word or one sentence. |
| Use again | Try the same language with a new item. |
What do you already know?
Say or write one word for each group:
| Group | Your word | Hint |
|---|---|---|
| clothes | ... | T-shirt |
| food | ... | bread |
| gadgets | ... | phone |
| prices | ... | cheap |
Quick check: If you have one word in each row, you are ready.
Media start: clothes, food and gadgets

Try: Point to or name three things you can buy in a clothes shop.
Word bank: T-shirt · jeans · jacket · trainers
First viewing: Watch a short part with subtitles off. Write down three words you recognise.
Second viewing: Turn subtitles on. Check your three words.
Feedback: A word counts if you can connect it to the right item. You do not need to understand every word.

Try: Name two foods.
Word bank: apples · bananas · bread · cheese · juice

Try: What gadgets can you see?
Word bank: phone · headphones · charger
Listening and viewing: at the shop
First try – subtitles off: Listen for a clothes word, a colour and one shopping phrase.
Hint: You may hear a question about size or colour.
Second try – subtitles on: Check what you heard.
German help if needed: size = Größe · smaller = kleiner · take = nehmen/kaufen
Direct feedback: Do not count every unknown word. Your goal is to catch the item, one detail and the shopping decision.
Mini-listening with transcript after the first try
Work with a partner. One person opens the transcript and reads it slowly. The listener keeps the transcript closed.
Listen twice. Answer: What item is it? What is the price? Does the customer buy it?
Transcript – open only after listening:
Shop assistant: Hello. Can I help you?
Customer: Yes. How much is this blue T-shirt?
Shop assistant: It is twelve pounds.
Customer: Great. I’ll take it.
Check: blue T-shirt · £12 · yes
Vocabulary in context
| Clothes | Food | Gadgets | Prices and choices |
|---|---|---|---|
| T-shirt | bread | phone | price |
| jeans | apples | headphones | cheap |
| jacket | cheese | charger | expensive |
| trainers | juice | smartwatch | on sale |

Use the words in chunks:
| Chunk | Example |
|---|---|
| I need ... | I need a charger. |
| I want ... | I want some apples. |
| How much is ...? | How much is the T-shirt? |
| How much are ...? | How much are the jeans? |
| I’ll take it. | The price is okay. I’ll take it. |
| I prefer ... because ... | I prefer the blue T-shirt because it is cheaper. |
Prices

Notice: £ = pound · € = euro
Say the price:
| Item | Price | Model |
|---|---|---|
| T-shirt | £9.99 | It is nine pounds ninety-nine. |
| jeans | £19.50 | They are nineteen pounds fifty. |
| juice | £2.20 | It is two pounds twenty. |
| headphones | £14.50 | They are fourteen pounds fifty. |
Hint: First say the pounds. Then say the pence.
German help if needed: 9.99 = neun Pfund neunundneunzig.
Reading: Quick Shop
Read the short shop information.
| QUICK SHOP | Information |
|---|---|
| Green T-shirt | £8.00 · on sale |
| Blue jeans | £18.00 |
| Headphones | £14.50 |
| Apple juice | £2.00 |
Questions:
- Which item is on sale?
- Which gadget costs £14.50?
- You have £20. You buy the headphones. How much money is left?
Hint: Look for the key words, not every word.
Check: Green T-shirt · headphones · £5.50
Supermarket words

First viewing: Find three supermarket words you already know.
Second viewing: Choose three useful new words. Do not learn all words at once.
Small word bank: basket · trolley · checkout · shelf · receipt
Mini-transfer: Choose the three words you need most for a real shopping trip.
Pronunciation: clear before perfect
Your goal is easy-to-understand English, not a perfect accent.
| Word or chunk | Pronunciation help |
|---|---|
| clothes | One short syllable. Say it slowly first. |
| price | It rhymes with “nice”. |
| cheap | Start with the sound in “chair”. |
| How much is it? | Keep the sentence smooth. Stress much. |
| I’ll take it. | Stress take. |
Try: Say each chunk once slowly and once at normal speed.
Feedback: Can your partner understand the word? Then the pronunciation works.
Speaking: mini shop talk
Customer
- I’m looking for ...
- How much is this?
- Have you got this in blue?
- I’ll take it.
- No, thanks.
Shop assistant
- Can I help you?
- It is ...
- Yes, here you are.
- Sorry, not today.
- Anything else?
Model:
Customer: How much is this T-shirt?
Shop assistant: It is £9.99.
Customer: Great. I’ll take it.
Try again: Change the item and the price.
Hint: Use the word bank. Keep your dialogue short.
Writing: my shopping choice
Write four connected sentences.
Writing frame:
I want to buy __________.
It costs __________.
I like it because __________.
I choose it / I do not choose it because __________.
Word bank: cheap · useful · nice · too expensive · on sale · I need it
Model: I want to buy headphones. They cost £14.50. I like them because they are useful. I choose them because the price is okay.
Feedback check: item + price + reason + choice
Mediation: help a visitor
Your English-speaking visitor sees this German note:
T-Shirt: 12 € · Kopfhörer: 18 € · Apfelsaft: 2 €
Explain the important information in simple English. Do not translate every word.
Sentence starters: The T-shirt is ... · The headphones are ... · The apple juice is ...
Possible answer: The T-shirt is twelve euros. The headphones are eighteen euros. The apple juice is two euros.
Functional grammar: what you need now
| One item | More than one |
|---|---|
| How much is this T-shirt? | How much are these jeans? |
| It is £10. | They are £20. |
Use this + singular and these + plural.
Try: How much ___ these trainers?
Check: are
Choice chunk: The blue one is cheaper than the black one.
No extra grammar is needed for this lesson.
Mini-transfer: £20 challenge
You have £20.
| Item | Price |
|---|---|
| T-shirt | £8 |
| bread | £2 |
| juice | £2 |
| charger | £7 |
| headphones | £14 |
Choose what you buy. Stay under £20.
Say or write: I buy ... and ... . It is / They are ... . I have ... left.
Hint: Start with the things you need.
Safe media, recordings and AI
Use fictional profiles only. Do not use private social-media data.
Recordings are optional and private. Do not upload a voice or video recording without clear permission.
Do not send personal data to external AI tools. If you use AI feedback, check whether the English really fits your level. Write your own text first. AI should help you improve it, not replace it.
The images in this course come from Wikimedia Commons. Check the licence information on each file page when you reuse a file.
Self-check: Can do
| I can ... | Yes | A little | Not yet |
|---|---|---|---|
| name common clothes, food and gadgets | □ | □ | □ |
| understand a simple price | □ | □ | □ |
| ask “How much is ...?” | □ | □ | □ |
| understand short shop information | □ | □ | □ |
| make a simple shopping choice | □ | □ | □ |
| use a short shop dialogue | □ | □ | □ |
Improve one thing: Pick one “A little” or “Not yet” row. Go back to that section. Try one new example.
Follow-up course
Next step: How much is it? – Preise verstehen und nachfragen
Bildungsplanbezug
Der Kurs orientiert sich an Englisch als erster Fremdsprache in Klasse 7 der Sekundarstufe I in Baden-Württemberg. Im Mittelpunkt stehen kurze, einfache Lernhandlungen zu Hörverstehen, Hörsehverstehen, Leseverstehen, Sprechen, Schreiben, Sprachmittlung, Wortschatz, Aussprache sowie Text- und Medienkompetenz.
Bildungsplan Baden-Württemberg: Englisch als erste Fremdsprache, Klassen 7/8/9
Interaktive Aufgaben
Quiz: Teste Dein Wissen
Which word is a piece of clothing? (T-shirt) (!bread) (!phone) (!juice)
Which word is food? (bread) (!jeans) (!charger) (!price)
Which item is a gadget? (headphones) (!cheese) (!jacket) (!apples)
Which question asks for a price? (How much is this) (!What colour is this) (!Where are you from) (!How old are you)
What does cheap mean? (not expensive) (!very big) (!very slow) (!very old)
What does I’ll take it mean in a shop? (I want to buy it) (!I want to return home) (!I cannot see it) (!I want to cook it)
Which question is correct for jeans? (How much are the jeans) (!How much is the jeans) (!How many is the jeans) (!Where much are the jeans)
What does on sale usually tell you? (The item has a special lower price) (!The shop is closed) (!The item is food) (!The item is free)
Which sentence gives a shopping choice and a reason? (I prefer the blue one because it is cheaper) (!The shop is next to the station) (!My name is Sam) (!It is raining today)
What can you use to carry small items in a supermarket? (a basket) (!a receipt) (!a price) (!a size)
Memory
| T-shirt | clothes |
| bread | food |
| headphones | gadget |
| cheap | low price |
| basket | carry items |
| receipt | proof of purchase |
| size | small medium large |
| cashier | person at checkout |
Drag and Drop
| Ordne die richtigen Begriffe zu. | Thema |
|---|---|
| T-shirt | clothes |
| bread | food |
| headphones | gadgets |
| cheap | prices |
| I’ll take it | shopping choice |
Kreuzworträtsel
| jeans | Which clothes word is usually plural and worn on your legs? |
| bread | Which food can you buy in a bakery or supermarket? |
| phone | Which gadget can you use to call someone? |
| price | Which word tells you how much something costs? |
| cheap | Which word means not expensive? |
| basket | What can you carry small shopping items in? |
LearningApps
Lückentext
Offene Aufgaben
Leicht
- Bild-Wort-Karte: Choose six shopping words and make a small picture-word card for each one.
- Mein Einkaufskorb: Draw a basket with five things. Label the things in English.
- Preisschilder: Make five fictional price tags and practise saying the prices.
- Wortschatz-Sortierung: Sort twelve words into clothes, food, gadgets and prices.
Standard
- Mini-Dialog: Write and act out a three-line shop dialogue with “How much ...?” and “I’ll take it.”
- 20-Pfund-Challenge: Make your own five-item price list. Give a partner a £20 budget and let them choose.
- Shop-Anzeige: Design a small fictional shop ad with four items, pictures and prices.
- Private Sprachaufnahme: If you want, record your dialogue privately and listen once for clear pronunciation. Do not upload it without permission.
Schwer
- Shopping-Vergleich: Create two fictional offers for the same item and explain which one you choose and why.
- Sprachmittlung Einkauf: Write a short German shop note and explain the key information in simple English without translating every word.
- Video-Szene: Plan a 30-second fictional shop scene with two roles. A recording is optional and stays private.
- Feedback verbessern: Write a first version of a four-sentence shopping text, get feedback from a partner or checked AI tool, verify the feedback and create your own improved version.


Lernkontrolle
- Preisentscheidung: You have £15 and three fictional products. Choose what you buy, stay in budget and explain your choice in two English sentences.
- Dialog-Transfer: Change a model clothes-shop dialogue into a gadget-shop dialogue. Keep the function of each sentence.
- Informationssuche: Read a short fictional price list and find the best option for a person who needs one cheap food item and one gadget.
- Sprachmittlung im Alltag: Explain three important pieces of information from a short German shop notice to an English-speaking visitor.
- Fehler verbessern: Correct “How much is these jeans?” and explain with one simple rule why your version is better.
- Hörstrategie: Describe what you do when you understand only some words in a shopping video. Name two useful strategies.
Lernnachweis
Für einen Lernnachweis solltest Du zeigen, dass Du:
- häufige Wörter zu clothes, food, gadgets und prices verstehst,
- kurze Preisangaben lesen und verstehen kannst,
- mit “How much is ...?” oder “How much are ...?” nach einem Preis fragen kannst,
- in einem kurzen Einkaufsgespräch reagieren kannst,
- eine einfache Kaufentscheidung mit einem Grund ausdrücken kannst,
- kurze Einkaufsinformationen sinngemäß vermitteln kannst,
- verständlich sprichst und einfache Rückmeldungen zum Verbessern nutzt.
OERs zum Thema


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