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E7 E - Create a safe social-media campaign

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E7 E - Create a safe social-media campaign

Mini-description: Create a fictional English mini-campaign about digital respect, privacy or positive communication. Your campaign has three parts: a short post, one image and a short audio message. Work with fictional profiles only. Do not use private social-media data.

Media start: What would you share?

Look at the image. Think for 20 seconds: What can be useful about social media? What can become private very quickly?

Then use this rule:

Pause → check → share.

Try: Say one safe choice in English: “I would share … because …”
Challenge: Add one thing you would not share.
German help if needed: safe = sicher, private = privat, permission = Erlaubnis, respectful = respektvoll

I can ...

I can understand the main idea of a short video about online sharing.
I can identify private or risky information in a fictional post.
I can use words for respect, privacy and safe communication.
I can give simple reasons with because and so.
I can create a short post, choose a legal image and plan a short audio message.
I can give useful peer feedback and improve my campaign.

What you already know

Quick check with a partner:

What makes a message friendly?
What information should stay private?
What should you ask before posting another person's photo?
What makes an image legal to reuse?

Do not use real examples from your own accounts. Invent examples.

Notice and understand

Listening and viewing 1: Your digital footprint

Watch the video once without stopping. Focus on the main idea.

First viewing: What is a digital footprint?

Second viewing: Write down three things that can become part of it.

Hint: Think about posts, photos, comments and things other people share about you.

German help if needed: A digital footprint is the information connected with what you do and share online.

Listening and viewing 2: Oversharing

Now listen to teenagers talking about oversharing.

Before watching, predict: What does oversharing mean?

While watching, note:

one example of oversharing
one possible problem
one safer choice

After watching, compare your notes with a partner. You do not need every word.

A visual clue: privacy on a phone

Look closely. Which parts of a phone can contain personal information? Name three.

Mini-transfer: Imagine the phone belongs to the fictional user Jamie Lake. What should Jamie check before posting a screenshot?

Reading: A fictional campaign model

Profile: @BrightByteCrew — fictional school project

Theme: digital respect

Post: “Pause before you post. Is it kind? Is it yours to share? Does everyone agree? A five-second check can protect a friendship. #ShareWithCare”

Image idea: A simple lock-and-message graphic made by the group or a correctly licensed Wikimedia Commons image.

Audio script: “Hey! Before you post, pause for five seconds. Check the photo, the people and the place. If it feels private, keep it private. Share with care.”

Read again and find:

one command
two questions
one reason to pause
one slogan

Vocabulary in context

Word or phrase	Meaning in this course	Example
privacy	keeping personal information protected	“Check your privacy before you share.”
permission	saying yes before something is used or shared	“Ask for permission before posting a friend's photo.”
respect	treating people fairly and kindly	“Show respect in comments.”
oversharing	sharing more personal information than is safe or useful	“A live location can be oversharing.”
audience	the people who may see or hear a post	“Think about your audience.”
copyright	rules about who may use a creative work	“Check the copyright and licence.”
credit	naming the creator or source when required	“Give credit to the creator.”

Pronunciation focus

Say these words slowly, then naturally:

PRI-va-cy
per-MIS-sion
RE-spect
AU-di-ence
COPY-right

Pair check: Can your partner understand the word? Clear speech is more important than sounding like a native speaker.

Try and use

Functional grammar: useful campaign language

Use short language that helps your audience act.

Advice with should / shouldn't:

“You should ask before sharing a photo.” “You shouldn't post a live location.”

Commands:

“Pause before you post.” “Check the image licence.” “Keep private details private.”

Reasons with because / so:

“Use a fictional profile because real data is not needed.” “The photo shows another person, so ask first.”

E-look ahead: past perfect — controlled example only:

“Before we posted the final card, we had checked the image licence.”

You do not need the past perfect for your main campaign.

Spot the safer post

Compare the two fictional posts.

Post A: “Meet me at 16:00 behind Westfield School. I am alone. Here is my live location.”

Post B: “Great practice today! Thanks, team. See you at our next club meeting.”

Talk with a partner:

Which post shares unnecessary private information?
How could you rewrite it?
Which words keep the message positive?

Digital respect

A strong campaign does not shame people. It gives a clear, useful action.

Instead of: “Only stupid people post mean comments.”

Try: “Stop. Read your comment again. If it could hurt someone, rewrite it.”

Mini-task: Rewrite one rude fictional comment as a respectful message.

Share with care

Watch for one idea that connects with your campaign. Do not copy the wording. Use the idea in your own English.

Communicate: create your mini-campaign

Choose one theme:

digital respect
privacy
positive communication

Create these three parts:

1. Post Write 35–60 words. Include one clear message, one action and one short reason.

2. Image Create your own simple graphic or use a correctly licensed image. Do not use real classmates, real accounts, school logos, addresses or private screenshots.

3. Audio Write a 10–20 second script. Recording is optional. If you record, keep it private unless your teacher has clearly agreed to another safe use.

Copyright and privacy check

Before you finish, ask:

Is the profile fictional?
Did I remove real names, handles, locations and private screenshots?
If a person is shown, do I have clear permission?
Did I create the image myself or check its licence?
If attribution is required, did I give credit?
Is my audio free of private information?
Am I keeping recordings private unless sharing is clearly agreed?

For Wikimedia Commons images, open the file page and follow the licence and attribution rules shown there.

AI check

If your school allows an AI tool, use it only for limited support, for example to suggest three possible slogans.

Then check:

Is the English suitable for Class 7?
Is the message safe and correct?
Did the AI invent facts or strange advice?
Did you write and improve the final text yourself?
Did you avoid entering private data?

Do not upload private recordings, private screenshots or personal data to an external AI tool.

Speaking: 45-second campaign pitch

Present your campaign to a small group.

Use this structure:

“Our campaign is about …” “Our target audience is …” “Our main message is …” “We chose this image because …” “Our audio says …” “One safety rule is …”

Ask one follow-up question after each pitch.

Mediation: explain the rule

A younger German-speaking student asks:

“Warum soll ich vor einem Post fragen, ob alle auf dem Bild einverstanden sind?”

Explain the idea in simple English in two or three sentences. Do not translate every word. Give the key message.

Hint: “A photo can show personal information. Ask first because …”

Feedback and improve

Two stars and one next step

Give feedback on a partner's fictional campaign.

Star 1: One thing that is clear.
Star 2: One thing that is safe and respectful.
Next step: One small change that would make the campaign stronger.

Useful phrases:

“Your message is clear because …” “The safest part is …” “You could improve … by …”

Then revise at least one part of your campaign.

Self-check: Can do

Choose: yes / almost / not yet.

I can understand the main message of a short video.
I can identify oversharing.
I can explain a privacy choice in English.
I can write a short campaign post.
I can use an image legally and safely.
I can give helpful feedback.
I can improve my text after feedback.

Next course: E7 E - Respond respectfully online

Interaktive Aufgaben

Quiz: Teste Dein Wissen

What should you do before posting a photo of another person? (Ask for permission) (!Add a live location) (!Use a real password) (!Post it immediately)

Which detail is usually private and unnecessary in a school campaign? (A home address) (!A fictional slogan) (!A campaign colour) (!A general safety tip)

What is oversharing? (Sharing more personal information than is safe or useful) (!Writing a short slogan) (!Using a fictional profile) (!Checking an image licence)

Which sentence gives respectful advice? (You should pause before you post) (!You are stupid if you post) (!Share every private detail) (!Never check your audience)

Why should you check an image licence? (To know how you may reuse the image) (!To find a private account) (!To copy any image without rules) (!To remove the creator's name)

Which campaign profile is safest for this school task? (A fictional profile) (!A classmate's real account) (!A private family account) (!A stranger's personal profile)

What is a useful audio length for this mini-campaign? (About 10 to 20 seconds) (!About two hours) (!Only one sound with no message) (!A full private conversation)

Which sentence gives a reason? (Keep the location private because strangers do not need it) (!Private location) (!Check now) (!Good post)

What should you do after peer feedback? (Improve at least one part of the campaign) (!Delete all feedback) (!Add private data) (!Copy another group's campaign)

How should AI support be used in this task? (As limited help that you check and improve yourself) (!To replace your own final text completely) (!To upload private recordings) (!To enter real passwords)

Memory

Privacy	Protect personal information
Permission	Ask before sharing
Respect	Communicate kindly
Audience	People who may see a post
Copyright	Rules for creative works
Credit	Name the creator when required

Drag and Drop

Ordne die richtigen Begriffe zu.	Thema
Pause before posting	Safe sharing
Ask the person first	Permission
Use a fictional account	Privacy
Name the creator	Credit
Rewrite a hurtful comment	Digital respect

Kreuzworträtsel

Privacy	What protects personal information from unnecessary sharing?
Respect	What should guide kind online communication?
Consent	What do you need before using another person's photo?
Caption	What short text can go with a campaign image?
Audience	Who may see or hear your campaign?
Copyright	What protects creative works and their use?

LearningApps

Lückentext

Offene Aufgaben

Leicht

Safe slogan: Write three short English slogans about privacy or respect. Choose the clearest one.
Fictional profile: Invent a safe campaign name, avatar idea and short bio without real personal data.
Comment repair: Rewrite three fictional rude comments so that they become respectful.
Image check: Choose one Wikimedia Commons image and record the title, creator and licence information from its file page.

Standard

Mini campaign post: Write a 35–60 word post with one action and one reason.
Audio script: Write a 10–20 second script and practise it. Recording is optional and should stay private unless sharing is clearly agreed.
Peer feedback: Test your campaign with a partner using two stars and one next step, then revise it.
Perspective change: Rewrite your campaign for a younger student without becoming childish or losing the safety message.

Schwer

Campaign comparison: Compare two fictional campaign versions and explain which choices create clearer privacy and respect messages.
Mini discussion: Discuss: “Should every funny photo be shared if friends like it?” Give at least two reasons and respond to another view.
Media redesign: Create a new legal visual from your own shapes, icons and text. Explain why it fits the target audience.
Campaign pitch: Give a 45–60 second presentation, answer one audience question and improve one point afterwards.

Lernkontrolle

Privacy transfer: A fictional group wants to post a team photo with names and location. Explain what they should change before publishing and why.
Campaign revision: Improve a weak campaign post so that it becomes safer, clearer and more respectful. Explain two changes.
Media decision: You find a strong image online but cannot identify its licence. Decide what to do next and explain your reasoning.
Audience change: Adapt the same privacy message once for classmates and once for younger learners. Explain how your language changes.
Feedback transfer: Use peer feedback to revise a post and identify which change most improves communication.
AI judgement: An AI suggests a slogan with difficult language and asks for a real screenshot. Explain what you would keep, reject or rewrite.

Lernnachweis

Für einen Lernnachweis zu diesem Thema sind wichtig:

a complete fictional mini-campaign with post, image concept and short audio script
clear and understandable English for Class 7 E level
a visible privacy and digital-respect check
correct handling of image licence and attribution
no real private account data, locations, passwords or private screenshots
useful peer feedback and at least one documented revision
a short reflection on what you can now do safely in English

OERs zum Thema

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E7 E - Create a safe social-media campaign

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