E7 E - Create a safe social-media campaign
aiMOOCE7 E - Create a safe social-media campaign
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E7 E - Create a safe social-media campaign
Mini-description: Create a fictional English mini-campaign about digital respect, privacy or positive communication. Your campaign has three parts: a short post, one image and a short audio message. Work with fictional profiles only. Do not use private social-media data.
Media start: What would you share?
Look at the image. Think for 20 seconds: What can be useful about social media? What can become private very quickly?
Then use this rule:
Pause → check → share.
- Try: Say one safe choice in English: “I would share … because …”
- Challenge: Add one thing you would not share.
- German help if needed: safe = sicher, private = privat, permission = Erlaubnis, respectful = respektvoll
I can ...
- I can understand the main idea of a short video about online sharing.
- I can identify private or risky information in a fictional post.
- I can use words for respect, privacy and safe communication.
- I can give simple reasons with because and so.
- I can create a short post, choose a legal image and plan a short audio message.
- I can give useful peer feedback and improve my campaign.
What you already know
Quick check with a partner:
- What makes a message friendly?
- What information should stay private?
- What should you ask before posting another person's photo?
- What makes an image legal to reuse?
Do not use real examples from your own accounts. Invent examples.
Notice and understand
Listening and viewing 1: Your digital footprint
Watch the video once without stopping. Focus on the main idea.
First viewing: What is a digital footprint?
Second viewing: Write down three things that can become part of it.
Hint: Think about posts, photos, comments and things other people share about you.
German help if needed: A digital footprint is the information connected with what you do and share online.
Listening and viewing 2: Oversharing
Now listen to teenagers talking about oversharing.
Before watching, predict: What does oversharing mean?
While watching, note:
- one example of oversharing
- one possible problem
- one safer choice
After watching, compare your notes with a partner. You do not need every word.
A visual clue: privacy on a phone
Look closely. Which parts of a phone can contain personal information? Name three.
Mini-transfer: Imagine the phone belongs to the fictional user Jamie Lake. What should Jamie check before posting a screenshot?
Reading: A fictional campaign model
Profile: @BrightByteCrew — fictional school project
Theme: digital respect
Post: “Pause before you post. Is it kind? Is it yours to share? Does everyone agree? A five-second check can protect a friendship. #ShareWithCare”
Image idea: A simple lock-and-message graphic made by the group or a correctly licensed Wikimedia Commons image.
Audio script: “Hey! Before you post, pause for five seconds. Check the photo, the people and the place. If it feels private, keep it private. Share with care.”
Read again and find:
- one command
- two questions
- one reason to pause
- one slogan
Vocabulary in context
| Word or phrase | Meaning in this course | Example |
|---|---|---|
| privacy | keeping personal information protected | “Check your privacy before you share.” |
| permission | saying yes before something is used or shared | “Ask for permission before posting a friend's photo.” |
| respect | treating people fairly and kindly | “Show respect in comments.” |
| oversharing | sharing more personal information than is safe or useful | “A live location can be oversharing.” |
| audience | the people who may see or hear a post | “Think about your audience.” |
| copyright | rules about who may use a creative work | “Check the copyright and licence.” |
| credit | naming the creator or source when required | “Give credit to the creator.” |
Pronunciation focus
Say these words slowly, then naturally:
- PRI-va-cy
- per-MIS-sion
- RE-spect
- AU-di-ence
- COPY-right
Pair check: Can your partner understand the word? Clear speech is more important than sounding like a native speaker.
Try and use
Functional grammar: useful campaign language
Use short language that helps your audience act.
Advice with should / shouldn't:
“You should ask before sharing a photo.” “You shouldn't post a live location.”
Commands:
“Pause before you post.” “Check the image licence.” “Keep private details private.”
Reasons with because / so:
“Use a fictional profile because real data is not needed.” “The photo shows another person, so ask first.”
E-look ahead: past perfect — controlled example only:
“Before we posted the final card, we had checked the image licence.”
You do not need the past perfect for your main campaign.
Spot the safer post
Compare the two fictional posts.
Post A: “Meet me at 16:00 behind Westfield School. I am alone. Here is my live location.”
Post B: “Great practice today! Thanks, team. See you at our next club meeting.”
Talk with a partner:
- Which post shares unnecessary private information?
- How could you rewrite it?
- Which words keep the message positive?
Digital respect
A strong campaign does not shame people. It gives a clear, useful action.
Instead of: “Only stupid people post mean comments.”
Try: “Stop. Read your comment again. If it could hurt someone, rewrite it.”
Mini-task: Rewrite one rude fictional comment as a respectful message.
Share with care
Watch for one idea that connects with your campaign. Do not copy the wording. Use the idea in your own English.
Communicate: create your mini-campaign
Choose one theme:
- digital respect
- privacy
- positive communication
Create these three parts:
1. Post Write 35–60 words. Include one clear message, one action and one short reason.
2. Image Create your own simple graphic or use a correctly licensed image. Do not use real classmates, real accounts, school logos, addresses or private screenshots.
3. Audio Write a 10–20 second script. Recording is optional. If you record, keep it private unless your teacher has clearly agreed to another safe use.
Copyright and privacy check
Before you finish, ask:
- Is the profile fictional?
- Did I remove real names, handles, locations and private screenshots?
- If a person is shown, do I have clear permission?
- Did I create the image myself or check its licence?
- If attribution is required, did I give credit?
- Is my audio free of private information?
- Am I keeping recordings private unless sharing is clearly agreed?
For Wikimedia Commons images, open the file page and follow the licence and attribution rules shown there.
AI check
If your school allows an AI tool, use it only for limited support, for example to suggest three possible slogans.
Then check:
- Is the English suitable for Class 7?
- Is the message safe and correct?
- Did the AI invent facts or strange advice?
- Did you write and improve the final text yourself?
- Did you avoid entering private data?
Do not upload private recordings, private screenshots or personal data to an external AI tool.
Speaking: 45-second campaign pitch
Present your campaign to a small group.
Use this structure:
“Our campaign is about …” “Our target audience is …” “Our main message is …” “We chose this image because …” “Our audio says …” “One safety rule is …”
Ask one follow-up question after each pitch.
Mediation: explain the rule
A younger German-speaking student asks:
“Warum soll ich vor einem Post fragen, ob alle auf dem Bild einverstanden sind?”
Explain the idea in simple English in two or three sentences. Do not translate every word. Give the key message.
Hint: “A photo can show personal information. Ask first because …”
Feedback and improve
Two stars and one next step
Give feedback on a partner's fictional campaign.
- Star 1: One thing that is clear.
- Star 2: One thing that is safe and respectful.
- Next step: One small change that would make the campaign stronger.
Useful phrases:
“Your message is clear because …” “The safest part is …” “You could improve … by …”
Then revise at least one part of your campaign.
Self-check: Can do
Choose: yes / almost / not yet.
- I can understand the main message of a short video.
- I can identify oversharing.
- I can explain a privacy choice in English.
- I can write a short campaign post.
- I can use an image legally and safely.
- I can give helpful feedback.
- I can improve my text after feedback.
Next course: E7 E - Respond respectfully online
Interaktive Aufgaben
Quiz: Teste Dein Wissen
What should you do before posting a photo of another person? (Ask for permission) (!Add a live location) (!Use a real password) (!Post it immediately)
Which detail is usually private and unnecessary in a school campaign? (A home address) (!A fictional slogan) (!A campaign colour) (!A general safety tip)
What is oversharing? (Sharing more personal information than is safe or useful) (!Writing a short slogan) (!Using a fictional profile) (!Checking an image licence)
Which sentence gives respectful advice? (You should pause before you post) (!You are stupid if you post) (!Share every private detail) (!Never check your audience)
Why should you check an image licence? (To know how you may reuse the image) (!To find a private account) (!To copy any image without rules) (!To remove the creator's name)
Which campaign profile is safest for this school task? (A fictional profile) (!A classmate's real account) (!A private family account) (!A stranger's personal profile)
What is a useful audio length for this mini-campaign? (About 10 to 20 seconds) (!About two hours) (!Only one sound with no message) (!A full private conversation)
Which sentence gives a reason? (Keep the location private because strangers do not need it) (!Private location) (!Check now) (!Good post)
What should you do after peer feedback? (Improve at least one part of the campaign) (!Delete all feedback) (!Add private data) (!Copy another group's campaign)
How should AI support be used in this task? (As limited help that you check and improve yourself) (!To replace your own final text completely) (!To upload private recordings) (!To enter real passwords)
Memory
| Privacy | Protect personal information |
| Permission | Ask before sharing |
| Respect | Communicate kindly |
| Audience | People who may see a post |
| Copyright | Rules for creative works |
| Credit | Name the creator when required |
Drag and Drop
| Ordne die richtigen Begriffe zu. | Thema |
|---|---|
| Pause before posting | Safe sharing |
| Ask the person first | Permission |
| Use a fictional account | Privacy |
| Name the creator | Credit |
| Rewrite a hurtful comment | Digital respect |
Kreuzworträtsel
| Privacy | What protects personal information from unnecessary sharing? |
| Respect | What should guide kind online communication? |
| Consent | What do you need before using another person's photo? |
| Caption | What short text can go with a campaign image? |
| Audience | Who may see or hear your campaign? |
| Copyright | What protects creative works and their use? |
LearningApps
Lückentext
Offene Aufgaben
Leicht
- Safe slogan: Write three short English slogans about privacy or respect. Choose the clearest one.
- Fictional profile: Invent a safe campaign name, avatar idea and short bio without real personal data.
- Comment repair: Rewrite three fictional rude comments so that they become respectful.
- Image check: Choose one Wikimedia Commons image and record the title, creator and licence information from its file page.
Standard
- Mini campaign post: Write a 35–60 word post with one action and one reason.
- Audio script: Write a 10–20 second script and practise it. Recording is optional and should stay private unless sharing is clearly agreed.
- Peer feedback: Test your campaign with a partner using two stars and one next step, then revise it.
- Perspective change: Rewrite your campaign for a younger student without becoming childish or losing the safety message.
Schwer
- Campaign comparison: Compare two fictional campaign versions and explain which choices create clearer privacy and respect messages.
- Mini discussion: Discuss: “Should every funny photo be shared if friends like it?” Give at least two reasons and respond to another view.
- Media redesign: Create a new legal visual from your own shapes, icons and text. Explain why it fits the target audience.
- Campaign pitch: Give a 45–60 second presentation, answer one audience question and improve one point afterwards.
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Lernkontrolle
- Privacy transfer: A fictional group wants to post a team photo with names and location. Explain what they should change before publishing and why.
- Campaign revision: Improve a weak campaign post so that it becomes safer, clearer and more respectful. Explain two changes.
- Media decision: You find a strong image online but cannot identify its licence. Decide what to do next and explain your reasoning.
- Audience change: Adapt the same privacy message once for classmates and once for younger learners. Explain how your language changes.
- Feedback transfer: Use peer feedback to revise a post and identify which change most improves communication.
- AI judgement: An AI suggests a slogan with difficult language and asks for a real screenshot. Explain what you would keep, reject or rewrite.
Lernnachweis
Für einen Lernnachweis zu diesem Thema sind wichtig:
- a complete fictional mini-campaign with post, image concept and short audio script
- clear and understandable English for Class 7 E level
- a visible privacy and digital-respect check
- correct handling of image licence and attribution
- no real private account data, locations, passwords or private screenshots
- useful peer feedback and at least one documented revision
- a short reflection on what you can now do safely in English
OERs zum Thema