E10 E - Create a transparent charity information campaign
aiMOOCE10 E - Create a transparent charity information campaign
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Einleitung
E10 E - Create a transparent charity information campaign
You will create an English information campaign for a fully fictional initiative. Your campaign must have a clear purpose, traceable claims and ethical media choices. You will analyse sources, discuss different perspectives, draft, receive feedback, revise and transfer your skills to a new context.
Important: This is a classroom simulation. Do not collect real donations. All campaign names, profiles, quotations, budgets and outcomes you invent must be clearly marked as fictional, planned, estimated or hypothetical. Recordings are voluntary and private. Do not upload other people’s images, voices or personal data without permission. Do not send class material to external AI services unless your teacher has explicitly approved this.
Media starter: Look at the donation box. What does the image invite you to do? What information would you need before acting? What can the photo not prove?
I-can goals
- I can understand the purpose, audience and evidence status of a charity-style campaign.
- I can analyse claims, sources, images, numbers and persuasive language.
- I can discuss ethical media choices and support my view with evidence.
- I can write a coherent English campaign text with transparent limitations.
- I can mediate key information for a specific English-speaking audience.
- I can revise my own text after feedback and source checking.
Activate your prior knowledge
Decide whether each sentence is mainly a fact claim, target, estimate or opinion.
| Sentence | Your first classification |
|---|---|
| The project plans to prepare 100 study kits. | |
| One kit may cost about €20. | |
| This is the most inspiring campaign in the city. | |
| The budget table lists €2,000 in planned spending. |
Do not worry about being perfect yet. You will return to these categories later.
English first: Understand
A fictional model campaign
Meet FictionAid E10, a classroom-only initiative. Its fictional purpose is to prepare study kits for imaginary community learning hubs.
| Campaign item | Transparent wording |
|---|---|
| Purpose | We plan to prepare study kits for five fictional learning hubs. |
| Planned budget | €2,000 in the classroom model. |
| Target | 100 kits. |
| Estimated average cost | About €20 per kit if the full budget is used. |
| Real-world impact | Unknown, because the initiative does not exist. |
Verified-style information does not mean official certification. In this course, it means that a claim has a visible source, date and status. A source can support a statement, but it does not automatically make the statement independent or complete.
Use status labels such as SOURCE-BASED, TARGET, ESTIMATE, OPINION and OPEN QUESTION. Never present a target as an achieved result.
Key question: What would you check before repeating a claim?
Listening and viewing: Who can you trust?
Before watching, write three signs that make a source look trustworthy. Then watch and compare your ideas.
While viewing: Note one point about expertise, one point about perspective and one point about checking a source outside its own website.
Listening and viewing: Lateral reading
Lateral reading means leaving a page to investigate who is behind it and what other sources say.
Viewing task: Explain in 40–60 words why opening new tabs can be stronger than reading one website more carefully.
Reading: A transparent campaign card
Read this short model.
FictionAid E10 – classroom simulation
Our purpose is to prepare 100 fictional study kits for five fictional learning hubs. The planned budget is €2,000. The €20 figure is an estimate, not a final cost. No real participants have received a kit because the initiative does not exist. The project brief is the source for the budget and target, but it is not independent evidence of impact. Our campaign therefore avoids claims such as “changing 100 lives”. We use licensed or self-created media and avoid images that reduce people to stereotypes. Any person shown in a new recording must participate voluntarily and understand how the recording will be used.
Reading check: Find one purpose statement, one limitation, one estimate and one ethical media rule.
Analyse the status of evidence
| Claim | Best status | Reason |
|---|---|---|
| We aim to prepare 100 kits. | TARGET | It describes a future goal. |
| Each kit may cost about €20. | ESTIMATE | It is based on a calculation, not a final invoice. |
| The project will transform the community. | UNSUPPORTED | The wording is too strong and has no evidence. |
| The project brief lists a €2,000 budget. | SOURCE-BASED | The claim can be checked in the fictional brief. |
E-level challenge: A source-based claim can still be biased, incomplete or self-interested. Ask who created the source, for what purpose and what evidence is missing.
Respond
Context vocabulary
| Word | Meaning in this course | Useful phrase |
|---|---|---|
| claim | a statement that may need evidence | The campaign claims that... |
| evidence | information used to support a claim | The evidence shows... |
| source | where information comes from | According to the source... |
| estimate | an approximate figure | This is an estimate based on... |
| target | a result you want to reach | Our target is to... |
| consent | informed agreement | We have consent to use... |
| licence | rules for reusing media | The image is licensed under... |
| bias | a perspective that may shape information | The source may be biased because... |
| disclose | make important information visible | We disclose that... |
| revise | improve a text after checking it | I revised the claim because... |
Pronunciation focus
Aim for clear communication, not accent imitation.
| Word | Helpful pronunciation | Stress |
|---|---|---|
| charity | /ˈtʃærəti/ | first syllable |
| evidence | /ˈevɪdəns/ | first syllable |
| transparent | /trænˈspærənt/ | second syllable |
| ethical | /ˈeθɪkəl/ | first syllable |
| consent | /kənˈsent/ | second syllable |
| source | /sɔːs/ | one syllable |
Practise in short chunks: clear purpose – reliable source – informed consent – transparent estimate.
Analyse
Images: What do they show, and what do they not show?
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The image is real Commons media, but it does not show your fictional campaign. Analyse it with four questions: Who created it? What is visible? What is outside the frame? What claim would be unsafe to make from the image alone?
Compare the two photographs. Discuss how framing, setting and visible people can change the message. Avoid assuming emotions, motives or personal circumstances that are not documented.
Numbers and infographics
A number can be correct and still be misleading if the audience cannot see the source, definition, time period or comparison.
Analysis task: Rewrite “90% goes to impact” as a more transparent sentence. State what “impact” means, whether the figure is planned or measured, and where it comes from.
Ethical media choices
Choose media that informs without exploiting people. Ask whether the person is identifiable, whether consent is informed, whether the image creates a stereotype and whether the media is necessary for the message.
For school work, a safe alternative is often an object, diagram, icon, staged scene with volunteers or a self-made graphic instead of a vulnerable person.
A visible image online is not automatically free to reuse. Check the licence and attribution information on the file page. Wikimedia Commons provides licence information for each file. When you reuse media outside the wiki, follow the stated licence conditions.
Source criticism: four checks
Use these four questions before publishing a claim.
- Origin: Who created the information and when?
- Evidence: What data, document or observation supports it?
- Purpose: Is the source informing, selling, persuading or defending itself?
- Cross-check: What does another suitable source say?
A campaign can use its own project brief, but it should not pretend that this is independent verification.
Communicate
Speaking: Evidence briefing
Prepare a 60–90 second briefing about one campaign claim. Include the claim, its source, its status, one limitation and one question that still needs checking.
Useful frame: “Our campaign states that... The source is... We label this as... This does not prove that... Before publishing, we still need to check...”
Speaking: Ethical media discussion
Discuss this question: Should a charity-style campaign use emotional images if the images are legally reusable and the people gave consent?
Use at least two perspectives. Consider consent, dignity, context, audience, possible stereotyping, persuasive effect and whether a less intrusive image could communicate the same information.
Functional grammar for transparent claims
| Function | Form | Example |
|---|---|---|
| obligation | must | We must label fictional figures. |
| recommendation | should | We should explain the source. |
| possibility | may / might | The final cost may be higher. |
| attribution | according to | According to the project brief, the target is 100 kits. |
| cautious interpretation | suggests | The survey suggests that the message is clear. |
| process focus | passive voice | The estimate was calculated from the planned budget. |
Precision rule: Use proves only when the evidence genuinely proves something. In many campaign texts, shows, suggests, indicates or reports is more accurate.
Writing task: Your campaign text
Write a 180–220 word English campaign page for a completely fictional initiative.
Include a clear purpose, audience, two traceable claims, one target, one estimate, one limitation, one ethical media note and one non-pressuring call to action such as “Read the project plan” or “Check the source notes”.
Keep your own wording. If a digital tool suggests text, verify its claims and revise the language so that the final text is yours.
Mediation: Purpose and audience
Read the German classroom note.
Kursnotiz: Die Initiative ist vollständig fiktiv und nimmt keine echten Spenden an. Fotos, Interviews und Audioaufnahmen sind freiwillig und bleiben im geschützten Lernkontext, sofern nichts anderes ausdrücklich vereinbart wurde. Persönliche Daten sollen vermieden werden. Medien dürfen nur genutzt werden, wenn die Nutzungsrechte geklärt sind. Zahlen aus dem Projektentwurf sind Planwerte und keine nachgewiesenen Ergebnisse.
Task: Write a 60–80 word English message for a fictional international partner school. Do not translate every sentence. Select only the information your audience needs before joining the project.
Feedback
Peer feedback: Claim – evidence – ethics
Use this table for one partner’s draft.
| Check | Feedback question |
|---|---|
| Purpose | Is the purpose clear in the first part? |
| Claims | Can I see which statements are targets, estimates or source-based? |
| Evidence | Can I trace important claims to a source? |
| Language | Are claims precise rather than exaggerated? |
| Media | Is the image choice respectful, licensed and necessary? |
| Audience | Is the call to action informative rather than pressuring? |
Give one specific strength and one specific revision request. Refer to the text, not to the writer as a person.
Error analysis
Improve these campaign sentences.
| Weak wording | Better direction |
|---|---|
| We will change 100 lives. | State the measurable target and admit that long-term impact is unknown. |
| Experts say our project is effective. | Name a real source or remove the claim. |
| Only €20 changes everything. | Label the €20 as an estimate and avoid emotional certainty. |
| This photo proves people need us. | Describe only what the image actually shows. |
| Our budget is completely transparent. | Show the budget categories and explain what is still unknown. |
Revise
Revision pass
Revise your draft in three rounds.
- Evidence pass: Check every number, quotation and strong claim.
- Language pass: Replace vague or exaggerated wording with precise wording.
- Ethics pass: Check consent, privacy, licence, dignity and stereotypes.
Then compare version 1 and version 2. Highlight three changes and explain why each change improved transparency.
Transfer
New scenario
A second fictional team creates RepairShare E10. Its goal is to run repair workshops. The team writes: “Our workshops reduce waste by 70% and help everyone save money.”
You receive no source for either claim.
Transfer task: Decide what must be removed, softened, sourced or relabelled. Then write a transparent replacement of 50–80 words.
Can-do check
| I can... | Not yet | Almost | Yes |
|---|---|---|---|
| identify the status of a claim | □ | □ | □ |
| check who is behind a source | □ | □ | □ |
| explain what an image cannot prove | □ | □ | □ |
| use cautious, precise campaign language | □ | □ | □ |
| justify an ethical media choice | □ | □ | □ |
| revise my text after feedback | □ | □ | □ |
Follow-up course
Continue with E10 E - Compare and evaluate public information campaigns. There you can compare real public information materials, analyse several perspectives and practise more independent source criticism.
Interaktive Aufgaben
Quiz: Teste Dein Wissen
What is the best label for a result that a fictional campaign hopes to reach in the future? (TARGET) (!VERIFIED RESULT) (!PROVEN IMPACT) (!INDEPENDENT FACT)
What should a transparent campaign do with an approximate cost figure? (Label it as an estimate and explain its basis) (!Present it as a guaranteed final cost) (!Hide the calculation) (!Call it independent evidence)
What is lateral reading? (Leaving a page to investigate the source elsewhere) (!Reading the same page more slowly) (!Looking only at the campaign logo) (!Checking only the spelling)
Which sentence is the most transparent? (According to the project brief, the target is 100 kits) (!We will definitely transform 100 lives) (!Everyone knows this project works) (!Our campaign is obviously the best)
What does informed consent mean in a media project? (A person understands and agrees to how the recording will be used) (!A photo is online) (!A classmate took the picture) (!The image looks professional)
What should you check before reusing an online image? (The licence and attribution conditions) (!Only the image size) (!Only whether it is colourful) (!Only whether it appears in a search result)
Why is an internal project brief not automatically independent evidence? (It was created by the project itself) (!It contains complete proof by definition) (!It is always illegal to cite) (!It cannot contain any useful information)
Which verb is often safer than proves when evidence is limited? (suggests) (!guarantees) (!confirms forever) (!settles)
What is the safest claim about a photograph? (It shows only what is visible in the documented context) (!It proves every person’s motivation) (!It proves the campaign is effective) (!It reveals what people are thinking)
What is a good final revision step? (Check claims, language and media ethics again) (!Add stronger emotional promises) (!Remove source notes) (!Turn estimates into facts)
Memory
| Claim | Statement that may need evidence |
| Estimate | Approximate figure |
| Consent | Informed agreement |
| Licence | Rules for reuse |
| Target | Intended future result |
| Source | Origin of information |
Drag and Drop
| Ordne die richtigen Begriffe zu. | Thema |
|---|---|
| TARGET | Future goal |
| ESTIMATE | Approximate calculation |
| SOURCE-BASED | Traceable to a named source |
| OPINION | Personal judgement |
| OPEN QUESTION | Information still missing |
Kreuzworträtsel
| Evidence | What word means information used to support a claim? |
| Consent | What word means informed agreement to take part? |
| Purpose | What word names the reason a campaign exists? |
| Source | What word names where information comes from? |
| Licence | What word describes rules for reusing media? |
| Revision | What word means improving a draft after checking it? |
LearningApps
Lückentext
Offene Aufgaben
Leicht
- Campaign purpose: Write one clear purpose sentence for a fully fictional initiative.
- Claim labels: Create five campaign claims and label each as TARGET, ESTIMATE, SOURCE-BASED, OPINION or OPEN QUESTION.
- Media ethics: Choose one Commons image and explain in English what it shows and what it does not prove.
- Transparent wording: Rewrite three exaggerated campaign sentences so that they become precise and cautious.
Standard
- Source check: Compare two sources about the same general topic and explain which information you would use and why.
- Campaign card: Design a one-page English information card with purpose, budget, source notes and limitations.
- Speaking task: Record a private 60–90 second source briefing if you want to; alternatively present it live or submit notes.
- Mediation task: Turn a short German project note into an audience-focused English message without translating everything.
Schwer
- Campaign comparison: Compare two charity-style campaign texts and analyse how each uses evidence, emotion, numbers and images.
- Ethical redesign: Replace a potentially stereotyping image concept with a respectful alternative and justify your choice.
- Revision portfolio: Submit version 1, peer feedback, source checks and version 2 with a short explanation of your most important changes.
- Transfer project: Create a complete fictional campaign for a new cause and defend every major claim and media choice in a source-and-ethics log.
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Lernkontrolle
- Evidence chain: You receive a claim, an internal project brief and an independent source. Explain what each source can and cannot establish.
- Campaign audit: Analyse a fictional campaign page and identify one unclear purpose, one unsupported claim, one missing limitation and one media risk. Propose revisions.
- Data transfer: A campaign reports a percentage without a definition or time period. Explain why this is weak evidence and rewrite the statement transparently.
- Media decision: Compare a portrait of a beneficiary, a photo of objects and a simple infographic. Choose a suitable option for a specific message and justify the ethical trade-offs.
- Mediation choice: Select the information a partner school needs from a longer German project note and explain why some details can be omitted.
- Revision reasoning: Compare two versions of the same campaign paragraph and explain which changes improve precision, transparency and audience trust.
Lernnachweis
For a successful learning record, show that you can:
- write a clear purpose for a fully fictional initiative
- distinguish targets, estimates, opinions and source-based claims
- trace important statements to named sources
- explain limits and uncertainty
- justify media choices using consent, privacy, dignity and licence
- communicate in coherent, precise English for a defined audience
- use feedback to revise your own text
- mediate information according to purpose and audience
- document your own contribution and keep the final wording genuinely yours
OERs zum Thema
Open media and source-literacy resources:
- Wikimedia Commons: Charity
- Wikimedia Commons: Donations
- Crash Course: Navigating Digital Information
- Creative Commons licence overview
Verknüpfte Lernbereiche