English: The Design Thinking and Innovation process was developed through a collaboration between Vishwakarma University (VU) in Pune, India and Binghamton University in Binghamton, New York and was established as the foundation for their joint Center of Excellence in Design Thinking and Innovation located at Vishwakarma University located in Pune, India.

The Design Thinking and Innovation process differentiates itself from these other frameworks in a few unique and important ways. The intent of this Design Thinking and Innovation

process is to help students, faculty and industry partners transform business or societal challenges into a viable product or service that can be readily commercialized into the marketplace. Some key points of the VU/BU Design Thinking and Innovation process are: A strong focus on the societal and economic ecosystem within which the problem resides, an immersive approach with end-users and key stakeholders, marketization and commercialization analysis and a skillful integration of art, business and engineering disciplines.