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aiMOOC über GPT aiMOOC Action erstellt

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{{T}}
[[Category:English]]
[[Category:Entrepreneurship and Social Innovation]]

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= Introduction =

Entrepreneurship is about turning ideas into value through action. Social innovation asks an additional question: '''How can an idea improve life for people, communities, or the environment in a way that is useful, fair, and sustainable?''' In this aiMOOC, you will learn how entrepreneurs identify problems, understand people, design solutions, test assumptions, build workable business models, measure social impact, and communicate ideas.

The course is designed for Grades 9–10. You do not need to start a company. You can work on a school project, a community initiative, a nonprofit idea, a cooperative, a digital service, or a mission-driven business. The important goal is to learn an entrepreneurial process: notice a real need, investigate it, create options, test them, learn from evidence, and improve.

[[File:Entrepreneurship (3999903331).jpg|500px|frameless|center]]

A useful social innovation connects '''desirability''' for the people involved, '''feasibility''' with available skills and resources, '''viability''' over time, and '''positive social or environmental impact'''. These goals can support one another, but they can also create trade-offs. Strong teams make those trade-offs visible and discuss them honestly.

The next discussion shows how business leaders connect social innovation with wider economic and social questions. As you watch, note one claim that is supported with evidence and one claim you would want to investigate further.

{{#ev:youtube|https://www.youtube.com/watch?v=UWOnZuISutU|500|center}}

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= Learning Goals =

By the end of this aiMOOC, you should be able to explain key ideas in [[English:Entrepreneurship|Entrepreneurship]], [[English:Social innovation|Social innovation]], and [[English:Social entrepreneurship|Social entrepreneurship]]; investigate a social or environmental challenge; distinguish evidence from assumptions; create and test prototypes; describe a venture with a [[English:Business model canvas|Business model canvas]]; identify stakeholders, beneficiaries, customers, and payers; propose suitable impact indicators; reason about costs and revenue; identify ethical risks; and deliver a short evidence-based pitch.

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= From Problems to Opportunities =

Entrepreneurs do not begin only with products. They often begin with a '''problem, unmet need, frustration, or opportunity'''. A school may waste food at lunch. A neighborhood may lack safe places for young people to meet. Some students may struggle to access affordable tutoring. A local repair shop may throw away materials that could be reused. Each situation can become a starting point for investigation.

The first task is not to invent a solution immediately. It is to understand the situation. Ask: Who experiences the problem? When and where does it happen? How serious is it? What solutions already exist? Why are they not sufficient for everyone? What evidence would show that the problem is real?

A problem statement is stronger when it describes a group, a need, and a context without hiding a preferred solution. For example, “Students need a new app” assumes the answer. “Students who miss school need a reliable way to catch up on essential class information” leaves room for many possible solutions.

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== The Sustainable Development Goals as a Lens ==

The United Nations adopted the 2030 Agenda and its 17 [[English:Sustainable Development Goals|Sustainable Development Goals]] in 2015. The goals address challenges such as poverty, health, education, inequality, decent work, responsible consumption, climate action, peace, and partnerships. They can help you connect a local project to a wider challenge, but an SDG label does not prove that a project has impact. Evidence is still necessary.

[[File:Sustainable Development Goals.svg|500px|frameless|center]]

Choose an SDG only after you have identified the actual need your project addresses. Then ask which target or local issue is most relevant. A school refill station, for example, might relate to responsible consumption, but you would still need to measure whether it actually reduces single-use bottles.

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= Entrepreneurship, Social Entrepreneurship, and Social Innovation =

'''Entrepreneurship''' is the process of creating or extracting value by organizing people, resources, and activities around an opportunity. Entrepreneurs work under uncertainty, so they make assumptions and test them.

'''Social entrepreneurship''' uses entrepreneurial approaches to address social, cultural, or environmental challenges. A social venture may be a nonprofit, a cooperative, a mission-driven company, or another organizational form. What matters is that positive impact is central to the mission rather than an accidental side effect.

'''Social innovation''' is broader. It includes new or improved products, services, practices, models, or collaborations that meet social needs and strengthen the ability of people or communities to act. A social innovation does not have to be a company. It might be a new school practice, a community sharing system, a public service, or a partnership.

A '''social enterprise''' usually combines a social or environmental mission with trading or earned income. Because laws differ between countries, “social enterprise” is not one universal legal form. Always distinguish the mission and business model from the legal structure.

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== Mission, Money, and Impact ==

A conventional business can create social value, and a nonprofit can use entrepreneurial methods. The useful question is not simply “profit or purpose?” Instead, examine how the organization creates value, who benefits, who pays, and what happens to any surplus.

A financially sustainable social venture needs enough resources to continue its work. Revenue can come from sales, subscriptions, service fees, contracts, grants, donations, memberships, sponsorships, or a mixture of sources. However, income alone is not social impact. A venture must also show what changes for the people or environment it aims to serve.

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= Human-Centered Problem Discovery =

Social innovation should be designed '''with people, not merely for them'''. Human-centered research helps you replace guesses with evidence. Useful methods include observation, short interviews, surveys, journey maps, and analysis of existing data.

Before interviewing someone, explain the purpose of the activity, ask for permission, avoid collecting unnecessary personal information, and respect a person’s right not to answer. For school projects involving sensitive topics, follow your teacher’s safeguarding and privacy rules.

[[File:Empathy map.jpg|500px|frameless|center]]

An [[English:Empathy map|Empathy map]] can help a team organize what people say, think, do, and feel. Treat it as a summary of evidence, not a license to guess what a person feels. If you do not know, ask or mark the point as an assumption.

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== Stakeholders, Beneficiaries, Customers, and Payers ==

A '''stakeholder''' is anyone who affects or is affected by a project. A '''beneficiary''' is a person or group intended to gain from the social value. A '''customer''' receives or buys the product or service. A '''payer''' provides money. These roles may overlap, but they do not have to.

Imagine a low-cost tutoring service funded by local employers. Students may be the beneficiaries and users, while employers are the payers. Teachers, families, schools, tutors, and community organizations are also stakeholders. If a team only interviews the payer, it may miss what beneficiaries actually need.

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= Design Thinking and Idea Development =

[[English:Design thinking|Design thinking]] is one approach to human-centered problem solving. Common versions include activities such as empathizing with people, defining the problem, generating ideas, prototyping, and testing. The process is iterative: you may return to earlier stages when new evidence changes your understanding.

[[File:Designthinking.png|500px|frameless|center]]

{{#ev:youtube|https://www.youtube.com/watch?v=ldYzbV0NDp8|500|center}}

During ideation, separate idea generation from idea selection. First create many possibilities. Then compare them using criteria such as expected impact, feasibility, cost, accessibility, environmental effects, and the evidence you already have.

A good team does not ask only, “Which idea do we like?” It asks, “Which idea best addresses the verified need, and what would we have to learn before committing more time or money?”

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== Prototypes and Experiments ==

A '''prototype''' is a quick, limited version of an idea that helps you learn. It can be a sketch, role-play, cardboard model, sample service, clickable mock-up, storyboard, landing page, or small pilot. A prototype does not need to look finished.

[[File:Prototype - Design Thinking.png|500px|frameless|center]]

{{#ev:youtube|https://www.youtube.com/watch?v=iA5MVUNkSkM|500|center}}

Each prototype should test an assumption. If you believe students will borrow reusable lunch containers, a simple experiment might offer ten containers for one week and record how many are borrowed and returned. The useful result is not whether the team “wins.” The useful result is what the team learns.

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= Building a Sustainable Social Venture =

A solution can create impact only if the people, activities, resources, and finances around it work together. A [[English:Business model canvas|Business model canvas]] is a visual tool for describing nine connected parts of a business model: customer segments, value propositions, channels, customer relationships, revenue streams, key resources, key activities, key partnerships, and cost structure.

[[File:Business Model Canvas.png|500px|frameless|center]]

{{#ev:youtube|https://www.youtube.com/watch?v=QoAOzMTLP5s|500|center}}

For a social venture, add explicit questions about beneficiaries and impact. Who should benefit? What social or environmental value is intended? Who pays? What risks could reduce or reverse the intended benefit? Which indicators will show whether the project is working?

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== Value Proposition ==

A '''value proposition''' explains why a particular group would choose, use, support, or pay for a solution. It connects a real need to a specific benefit.

Avoid vague claims such as “Our project changes the world.” A stronger statement identifies the group and benefit: “We help students who cannot attend after-school tutoring get short peer-created review sessions they can access from home.”

A social venture may need more than one value proposition. Beneficiaries, customers, partners, and payers can each value different things.

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== Costs, Revenue, and Simple Unit Economics ==

Every project uses resources. List fixed costs such as software subscriptions or equipment, and variable costs that change with each unit or participant. Then identify realistic revenue or funding sources.

Simple unit economics can reveal whether a model can continue. If a reusable kit costs £6 to prepare and is rented for £2 per use, the team must consider cleaning, replacement, staffing, and how many uses are needed before the kit covers its costs. A project can still choose to subsidize users, but the subsidy must come from somewhere.

Do not confuse '''revenue''' with '''profit'''. Revenue is money received. Profit is what remains after relevant costs are subtracted. A mission-driven project may reinvest surplus into its purpose, but it still needs accurate financial information.

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= Measuring Social Impact =

Impact measurement helps a team test whether its activities cause meaningful change. Start with a simple chain:

'''Inputs''' are resources used. '''Activities''' are what the project does. '''Outputs''' are the direct products or services delivered. '''Outcomes''' are changes in behavior, access, knowledge, conditions, or experience. '''Impact''' refers to broader or longer-term change to which the project contributes.

For example, a repair workshop may use volunteer time and tools as inputs, run repair sessions as activities, count repaired items as outputs, observe increased repair skills as an outcome, and contribute to reduced waste as a longer-term impact.

A [[English:Theory of change|Theory of change]] makes the logic explicit: if we do these activities, then these outcomes are expected because certain assumptions hold. Good teams test the assumptions instead of presenting the theory as proof.

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== Choosing Useful Indicators ==

An '''indicator''' is a specific measure used to track progress. Good indicators are connected to the intended outcome, practical to collect, and understandable.

If the outcome is “students feel more confident speaking in class,” attendance alone is not enough. You might combine participation counts with an anonymous confidence scale and teacher observations. If the outcome is “less food waste,” weigh discarded food before and after an intervention rather than counting posters about waste.

Be careful with vanity metrics. Website views, followers, or event attendance can be useful outputs, but they do not automatically show social impact.

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= Ethics, Equity, and Responsible Innovation =

A project can have good intentions and still cause harm. Responsible innovators ask who gains, who pays, who may be excluded, and what unintended consequences might occur.

Important questions include: Is the solution accessible to people with disabilities? Does it require a smartphone or bank account that some people lack? Does it collect personal data? Could it stigmatize the people it aims to help? Does it shift work or risk onto unpaid volunteers? Does it make environmental claims that can be tested?

'''Impact washing''' happens when an organization exaggerates or selectively presents its positive impact. '''Greenwashing''' is a related problem involving misleading environmental claims. The best defense is specific evidence, transparent methods, and willingness to report limitations.

Social innovation also requires power awareness. People affected by a problem should have meaningful opportunities to shape the solution, not only appear in promotional stories.

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= From Evidence to a Pitch =

A pitch is a short explanation designed to help an audience understand and evaluate an idea. A strong social innovation pitch includes the problem, evidence, target group, proposed solution, value proposition, business or operating model, expected impact, key risks, evidence from testing, and a clear next step.

{{#ev:youtube|https://www.youtube.com/watch?v=SshglHDKQCc|500|center}}

Do not hide uncertainty. Saying “We interviewed 18 students, and 12 said this problem happens weekly” is stronger than saying “Everyone needs our solution.” Separate facts, estimates, and assumptions.

A useful pitch ending is a specific request: permission to run a pilot, access to a room, feedback from a partner, a small budget, or introductions to people who can help test the next assumption.

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= A Social Innovation Sprint =

You can use the following cycle for a two- to four-week school project:

# [[English:Problem discovery|Problem discovery]]: Observe a local challenge and gather first evidence.
# [[English:Stakeholder analysis|Stakeholder analysis]]: Identify beneficiaries, users, customers, payers, partners, and people who could be negatively affected.
# [[English:Problem statement|Problem statement]]: Write a neutral statement based on evidence rather than a preferred solution.
# [[English:Ideation|Ideation]]: Generate several possible responses and compare them with agreed criteria.
# [[English:Prototyping|Prototyping]]: Build the smallest version that can test an important assumption.
# [[English:Experimentation|Experimentation]]: Collect evidence, record unexpected results, and revise the idea.
# [[English:Business model|Business model]]: Describe how value, activities, partners, costs, and funding fit together.
# [[English:Impact measurement|Impact measurement]]: Choose outputs and outcomes that can be measured responsibly.
# [[English:Pitching|Pitching]]: Present the evidence, model, limitations, and next step.

{{#ev:youtube|https://www.youtube.com/watch?v=wwShFsSFb-Y|500|center}}

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= Interactive Tasks =

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== Quiz: Test Your Knowledge ==

{{MC}}

'''What makes a social innovation different from an ordinary new idea?'''
(It aims to meet a social need in a new or improved way)
(!It must always be a mobile app)
(!It must always be created by a government)
(!It must avoid all forms of revenue)

{{E}}
<br>

{{MC}}

'''What should you usually do before choosing a solution?'''
(Investigate the problem and the people affected)
(!Write the final pitch)
(!Choose a company name)
(!Set the highest possible price)

{{E}}
<br>

{{MC}}

'''Which statement best describes a beneficiary?'''
(A person or group intended to gain from the social value)
(!Only the person who pays the bill)
(!Only a company founder)
(!A competitor selling a similar product)

{{E}}
<br>

{{MC}}

'''What is the main purpose of a prototype?'''
(To learn by testing an important assumption)
(!To prove the first idea is perfect)
(!To replace all user research)
(!To make the project look finished)

{{E}}
<br>

{{MC}}

'''What does a value proposition explain?'''
(Why a particular group would choose or support a solution)
(!Why every competitor should leave the market)
(!Why a project never needs partners)
(!Why social impact cannot be measured)

{{E}}
<br>

{{MC}}

'''Which item is an outcome rather than an output?'''
(Participants improve their repair skills)
(!Twenty repair sessions are delivered)
(!Fifty posters are printed)
(!One hundred toolkits are distributed)

{{E}}
<br>

{{MC}}

'''Why is revenue different from profit?'''
(Profit is what remains after relevant costs are subtracted from revenue)
(!Revenue is always smaller than cost)
(!Profit means all money received before costs)
(!Revenue can only come from donations)

{{E}}
<br>

{{MC}}

'''Which practice best reduces the risk of impact washing?'''
(Use specific evidence and report limitations)
(!Use broad claims without measurements)
(!Count social media followers as proof of impact)
(!Hide results that do not support the story)

{{E}}
<br>

{{MC}}

'''What is a useful role of the Sustainable Development Goals in a school venture?'''
(They can connect a local challenge to wider global goals)
(!They automatically prove that a project works)
(!They replace stakeholder research)
(!They guarantee funding for the venture)

{{E}}
<br>

{{MC}}

'''What should a strong pitch distinguish clearly?'''
(Facts estimates and assumptions)
(!Logos slogans and colors)
(!Friends customers and competitors)
(!Revenue posters and interviews)

{{E}}
<br>

{{BR}}
== Memory Game ==

<div class="memo-quiz">
{|
|-
| Value proposition || Clear reason a specific group would choose or support a solution
|-
| Beneficiary || Person or group intended to gain from the project’s social value
|-
| Prototype || Early version created to test an important assumption
|-
| Revenue stream || Way money enters a venture to support its activities
|-
| Outcome || Change that occurs for people or conditions after an activity
|-
| Stakeholder || Person or group that affects or is affected by a project
|-
| Impact metric || Measure used to track progress toward an intended change
|}
{{E}}
<br>

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== Drag and Drop ==

<div class="lueckentext-quiz">

{| class="wikitable"
! Match the correct terms.
! Topic
|-
| '''Interview potential users'''
| Understand real needs and experiences
|-
| '''Build a rough prototype'''
| Test an assumption cheaply
|-
| '''Map revenue and costs'''
| Examine financial sustainability
|-
| '''Choose an outcome indicator'''
| Track meaningful change
|-
| '''Present evidence and limitations'''
| Build a credible pitch
|}
{{E}}

<br>
...
<br />

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== Crossword Puzzle ==

<div class="kreuzwort-quiz">
{|
|-
| Empathy || What helps you understand another person’s perspective and experience?
|-
| Prototype || What early version is built mainly to learn through testing?
|-
| Revenue || What word means money received by a venture before costs are subtracted?
|-
| Stakeholder || What word describes a person or group affected by a project?
|-
| Impact || What word refers to broader change a social venture aims to contribute to?
|-
| Pitching || What activity presents an idea clearly to an audience and asks for a next step?
|}
{{E}}
<br>

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== LearningApps ==

<iframe> https://learningapps.org/index.php?s=Entrepreneurship+and+Social+Innovation </iframe>

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== Cloze Text ==

<quiz display=simple>
{'''Complete the text.'''<br>
|type="{}"}
Entrepreneurs often begin by investigating a real { problem }. A person intended to gain from the social value is a { beneficiary }. Human-centered research replaces guesses with { evidence }. A quick version used for learning is a { prototype }. A clear reason for choosing a solution is its { value proposition }. Money received by a venture is called { revenue }. A change experienced after activities is an { outcome }. A measure used to track progress is an { indicator }. Exaggerating positive results can become { impact washing }. A short evidence-based presentation of an idea is a { pitch }.
</quiz>

<br>

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= Open-Ended Tasks =

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=== Easy ===
# [[English:Community Problem Photo Essay|Community Problem Photo Essay]]: Create a five-image photo essay about a local problem or opportunity. Add one sentence under each image explaining what evidence it shows and avoid photographing identifiable people without permission.
# [[English:Stakeholder Map|Stakeholder Map]]: Choose one school or neighborhood challenge and draw a stakeholder map showing beneficiaries, users, payers, partners, decision-makers, and people who might be negatively affected.
# [[English:Problem Interview|Problem Interview]]: Conduct two short, permission-based interviews about a real everyday problem. Summarize what you learned without collecting unnecessary personal data.
# [[English:SDG Connection|SDG Connection]]: Select one local issue and explain which Sustainable Development Goal is most relevant, what local evidence you have, and why the SDG label alone does not prove impact.

{{BR}}
=== Standard ===
# [[English:Idea Portfolio|Idea Portfolio]]: Generate at least eight possible responses to one verified problem, choose three for comparison, and justify your preferred option using impact, feasibility, accessibility, and cost.
# [[English:Prototype Test|Prototype Test]]: Build a low-cost prototype of a service, product, campaign, or digital idea and test it with at least three people. Record what changed after the feedback.
# [[English:Social Venture Canvas|Social Venture Canvas]]: Create a Business Model Canvas for a mission-driven idea and add notes for beneficiaries, intended outcomes, risks, and impact indicators.
# [[English:Impact Dashboard|Impact Dashboard]]: Design a one-page dashboard with two output measures, two outcome measures, and one possible unintended effect for a chosen social venture.

{{BR}}
=== Advanced ===
# [[English:Community Partner Interview|Community Partner Interview]]: Interview a local nonprofit, social enterprise, cooperative, public service, or mission-driven business about how it balances mission, money, partnerships, and evidence of impact.
# [[English:Pilot Experiment|Pilot Experiment]]: Run a small, safe pilot in school or the community, define one major assumption in advance, collect evidence, and decide whether to continue, change direction, or stop.
# [[English:Ethical Innovation Review|Ethical Innovation Review]]: Evaluate an existing social innovation for accessibility, privacy, environmental claims, power relationships, unintended effects, and the quality of its impact evidence.
# [[English:Social Innovation Pitch Video|Social Innovation Pitch Video]]: Produce a three-minute pitch video that presents the problem, evidence, proposed solution, business model, expected impact, risks, test results, and one specific next-step request.

{{:Open Task - Create a MOOC}}

{{BR}}
= Learning Assessment =

# [[English:Evidence-Based Opportunity Analysis|Evidence-Based Opportunity Analysis]]: Analyze a local problem and explain which claims are supported by evidence, which remain assumptions, and what additional research would reduce uncertainty.
# [[English:Stakeholder Trade-Off Assessment|Stakeholder Trade-Off Assessment]]: Compare the interests of at least four stakeholder groups and propose a decision that balances impact, fairness, feasibility, and financial constraints.
# [[English:Business Model Transfer|Business Model Transfer]]: Take one social innovation idea and redesign its business model for a different school, city, or country, explaining what must change and why.
# [[English:Impact Logic Assessment|Impact Logic Assessment]]: Build an input-activity-output-outcome-impact chain for a venture and identify at least two assumptions that could break the chain.
# [[English:Ethics and Unintended Effects Assessment|Ethics and Unintended Effects Assessment]]: Identify one possible harm or exclusion created by a well-intended solution and propose a concrete design change and indicator to monitor the risk.
# [[English:Pitch Defense|Pitch Defense]]: Present a short pitch and answer questions from classmates acting as beneficiaries, partners, payers, and critics. Revise the proposal based on the strongest evidence-based objection.

<br>
<br>

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= Evidence of Learning =

'''Knowledge:''' You can explain entrepreneurship, social innovation, social entrepreneurship, value propositions, stakeholders, business models, prototypes, revenue, outcomes, impact, and ethical risks in your own words.

'''Skills:''' You can conduct respectful problem research, distinguish facts from assumptions, generate multiple ideas, create prototypes, test hypotheses, interpret simple financial information, choose indicators, and respond constructively to feedback.

'''Products:''' Strong evidence may include a problem statement, interview notes, stakeholder map, idea comparison, prototype, experiment record, Social Venture Canvas, impact dashboard, budget, and pitch.

'''Reasoning:''' You can explain trade-offs rather than simply listing advantages. You can show why a chosen solution is better supported than alternatives and identify what evidence is still missing.

'''Transfer:''' You can adapt an idea to a different group or context, anticipate unintended effects, and revise the business and impact model when conditions change.

<br>
<br>

{{BR}}
= OERs on the Topic =

The following open and freely accessible resources can help you explore the topic further.

<iframe> https://en.m.wikipedia.org/wiki/Social_entrepreneurship </iframe>

<br>

<iframe> https://en.m.wikipedia.org/wiki/Social_innovation </iframe>

<br>

# [https://www.oecd.org/en/publications/starting-scaling-and-sustaining-social-innovation_ec1dfb67-en/full-report/component-6.html OECD: Starting, Scaling and Sustaining Social Innovation]: Definitions and policy context for social innovation.
# [https://www.un.org/sustainabledevelopment/development-goals/ United Nations: Sustainable Development Goals]: Official overview of the 17 global goals.
# [https://openstax.org/books/entrepreneurship/pages/1-1-entrepreneurship-today OpenStax: Entrepreneurship Today]: Open textbook material on entrepreneurship and social entrepreneurship.
# [https://www.strategyzer.com/library/the-business-model-canvas Strategyzer: Business Model Canvas]: Background on the business-model framework.
# [https://designthinking.ideo.com/ IDEO: Design Thinking]: Human-centered design resources and examples.

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= Linked Learning Areas =

{| align=center
{{:D-Tab}}
'''[[English:Entrepreneurship and Social Innovation|Entrepreneurship and Social Innovation]]'''
# [[English:Entrepreneurship|Entrepreneurship]]
# [[English:Social innovation|Social innovation]]
# [[English:Social entrepreneurship|Social entrepreneurship]]
# [[English:Business model canvas|Business model canvas]]
# [[English:Design thinking|Design thinking]]
# [[English:Sustainable Development Goals|Sustainable Development Goals]]
# [[English:Theory of change|Theory of change]]
# [[English:Impact measurement|Impact measurement]]
# [[English:Business ethics|Business ethics]]
# [[English:Economics|Economics]]
|}

{{BR}}
= aiMOOC Projects =
[[Category:English]]
[[Category:Entrepreneurship and Social Innovation]]
[[Category:Business Studies]]
[[Category:Economics]]
[[Category:Social Studies]]
[[Category:Innovation]]
[[Category:Sustainability]]
[[Category:Grades 9-10]]
[[Category:AI_MOOC]]
[[Category:GPT aiMOOC]]
{{MT}}

English:Entrepreneurship and Social Innovation - Versionsgeschichte

Glanz: aiMOOC über GPT aiMOOC Action erstellt