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		<summary type="html">&lt;p&gt;aiMOOC über GPT aiMOOC Action erstellt&lt;/p&gt;
&lt;p&gt;&lt;b&gt;Neue Seite&lt;/b&gt;&lt;/p&gt;&lt;div&gt;{{T}}&lt;br /&gt;
[[Category:English]]&lt;br /&gt;
[[Category:Entrepreneurship and Business Planning]]&lt;br /&gt;
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= Entrepreneurship and Business Planning =&lt;br /&gt;
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= Introduction =&lt;br /&gt;
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Entrepreneurship begins when you notice a problem, need, or opportunity and decide to create something useful. An &amp;#039;&amp;#039;&amp;#039;entrepreneur&amp;#039;&amp;#039;&amp;#039; develops an idea, organizes resources, tests assumptions, makes decisions under uncertainty, and learns from results. A business can be large or small, local or online, for profit or designed to create social value. In this aiMOOC, you will learn the basics by planning a simple, responsible business idea that could be tested in a school or community setting.&lt;br /&gt;
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[[File:Lemonade Stand.jpg|500px|frameless|center]]&lt;br /&gt;
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A lemonade stand is a familiar example because it contains many parts of a real business: a product, customers, costs, a selling price, promotion, and choices about where and when to sell. Real entrepreneurship can involve far more than selling a product. It can also include services, digital ideas, creative projects, repair work, tutoring, environmental solutions, and social enterprises.&lt;br /&gt;
&lt;br /&gt;
This course is designed for &amp;#039;&amp;#039;&amp;#039;Grades 7–8&amp;#039;&amp;#039;&amp;#039;. You do not need to start a real company. Your goal is to think like an entrepreneur: identify a need, collect evidence, plan carefully, calculate simple financial figures, communicate an idea clearly, and improve your plan after feedback.&lt;br /&gt;
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== Learning Goals ==&lt;br /&gt;
&lt;br /&gt;
By the end of this aiMOOC, you should be able to explain [[English:Entrepreneurship|entrepreneurship]], identify a customer problem, create a simple [[English:Value proposition|value proposition]], conduct basic [[English:Market research|market research]], outline a [[English:Business plan|business plan]], distinguish costs from revenue and profit, calculate a simple [[English:Break-even point|break-even point]], use the four Ps of the [[English:Marketing mix|marketing mix]], analyze risks with a [[English:SWOT analysis|SWOT analysis]], and present a short business pitch.&lt;br /&gt;
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= From Problems to Business Ideas =&lt;br /&gt;
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{{BR}}&lt;br /&gt;
== Start With a Need ==&lt;br /&gt;
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Strong business ideas usually begin with a real need rather than with the question, &amp;quot;What can I sell?&amp;quot; Look around your school, home, neighborhood, clubs, or online learning spaces. What takes too much time? What creates waste? What is confusing, expensive, inconvenient, or difficult to access? A useful idea gives a specific group of people a better way to solve one of these problems.&lt;br /&gt;
&lt;br /&gt;
For example, imagine that students often lose bookmarks and use scraps of paper instead. One possible idea is to create durable bookmarks from clean reused card. The first version of the idea is not yet a business plan. You still need to find out whether people want the product, what they value, how much it costs to make, and whether the plan is practical.&lt;br /&gt;
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[[File:Entrepreneurial Model.png|500px|frameless|center]]&lt;br /&gt;
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== Idea, Opportunity, and Value Proposition ==&lt;br /&gt;
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An &amp;#039;&amp;#039;&amp;#039;idea&amp;#039;&amp;#039;&amp;#039; is a possible solution. An &amp;#039;&amp;#039;&amp;#039;opportunity&amp;#039;&amp;#039;&amp;#039; is an idea that appears useful and practical for a real group of customers. A &amp;#039;&amp;#039;&amp;#039;value proposition&amp;#039;&amp;#039;&amp;#039; is a short explanation of why a customer would choose your product or service. It should connect the customer&amp;#039;s need with a clear benefit.&lt;br /&gt;
&lt;br /&gt;
A simple value proposition can follow this pattern: &amp;quot;For [target customer] who needs [problem solved], our [product or service] provides [main benefit] because [reason it is useful or different].&amp;quot;&lt;br /&gt;
&lt;br /&gt;
Example: &amp;quot;For students who need a durable place marker, GreenMark bookmarks provide a reusable, colorful option made from clean recovered card.&amp;quot;&lt;br /&gt;
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A value proposition should not make claims that you cannot support. If you say a product is &amp;quot;the cheapest,&amp;quot; &amp;quot;the strongest,&amp;quot; or &amp;quot;the most sustainable,&amp;quot; you need evidence.&lt;br /&gt;
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= Customers and Market Research =&lt;br /&gt;
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== Who Is the Customer? ==&lt;br /&gt;
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A &amp;#039;&amp;#039;&amp;#039;customer&amp;#039;&amp;#039;&amp;#039; is the person or organization that buys a product or service. A &amp;#039;&amp;#039;&amp;#039;user&amp;#039;&amp;#039;&amp;#039; is the person who uses it. Sometimes the customer and user are the same person, but not always. For example, a parent might buy a school planner that a student uses.&lt;br /&gt;
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A &amp;#039;&amp;#039;&amp;#039;target market&amp;#039;&amp;#039;&amp;#039; is the group you choose to serve. For a school-based project, a target market might be students in certain grades, teachers who need classroom materials, families attending a school event, or members of a sports club. Defining a target market helps you ask better research questions and design a more useful offer.&lt;br /&gt;
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== Primary and Secondary Research ==&lt;br /&gt;
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&amp;#039;&amp;#039;&amp;#039;Market research&amp;#039;&amp;#039;&amp;#039; is the organized collection of information about customers, competitors, and the market. &amp;#039;&amp;#039;&amp;#039;Primary research&amp;#039;&amp;#039;&amp;#039; is information you collect yourself through surveys, interviews, observations, or small tests. &amp;#039;&amp;#039;&amp;#039;Secondary research&amp;#039;&amp;#039;&amp;#039; uses information that already exists, such as public statistics, reports, price lists, or reliable websites.&lt;br /&gt;
&lt;br /&gt;
Good research tries to reduce guessing. Instead of asking only, &amp;quot;Do you like my idea?&amp;quot;, ask questions that reveal behavior and needs. Examples include: &amp;quot;What do you currently use?&amp;quot;, &amp;quot;What problem does that create?&amp;quot;, &amp;quot;Which feature matters most?&amp;quot;, and &amp;quot;What price range would you consider reasonable?&amp;quot;&lt;br /&gt;
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Protect privacy when you conduct research. Do not collect sensitive personal information that you do not need. Follow your school&amp;#039;s rules, get adult guidance when required, and explain how you will use answers.&lt;br /&gt;
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{{#ev:youtube|https://www.youtube.com/watch?v=iFxxBYAwuAk|500|center}}&lt;br /&gt;
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== Qualitative and Quantitative Evidence ==&lt;br /&gt;
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&amp;#039;&amp;#039;&amp;#039;Qualitative data&amp;#039;&amp;#039;&amp;#039; describes reasons, opinions, and experiences. An interview answer such as &amp;quot;I want a bookmark that does not bend&amp;quot; is qualitative. &amp;#039;&amp;#039;&amp;#039;Quantitative data&amp;#039;&amp;#039;&amp;#039; uses numbers. A survey result such as &amp;quot;18 out of 30 students prefer a waterproof bookmark&amp;quot; is quantitative.&lt;br /&gt;
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Both types can be useful. Numbers can show patterns, while comments can explain why those patterns exist. A small school survey does not prove what an entire city or country would do, so be careful about making claims that go beyond your evidence.&lt;br /&gt;
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= Competitors and Differentiation =&lt;br /&gt;
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A &amp;#039;&amp;#039;&amp;#039;competitor&amp;#039;&amp;#039;&amp;#039; offers another way for customers to solve the same or a similar problem. Direct competitors may sell a very similar product. Indirect competitors may solve the need differently. If you make reusable bookmarks, your competitors might include store-bought bookmarks, digital reading tools, ribbons, sticky notes, or simply folded paper.&lt;br /&gt;
&lt;br /&gt;
Competitive analysis is not about insulting another business. It is about comparing useful facts such as price, quality, convenience, features, location, service, and reputation. Ask: &amp;quot;What do customers already have?&amp;quot;, &amp;quot;What do they like about it?&amp;quot;, and &amp;quot;How could our idea be meaningfully different?&amp;quot;&lt;br /&gt;
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= Building a Business Plan =&lt;br /&gt;
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== What Is a Business Plan? ==&lt;br /&gt;
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A &amp;#039;&amp;#039;&amp;#039;business plan&amp;#039;&amp;#039;&amp;#039; is a structured explanation of what a business aims to do and how it expects to do it. Plans vary in length and format. For a Grades 7–8 project, a clear short plan is better than a long plan filled with unsupported claims.&lt;br /&gt;
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[[File:Business plan example.png|500px|frameless|center]]&lt;br /&gt;
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{{#ev:youtube|https://www.youtube.com/watch?v=yB7Smqu8NUI|500|center}}&lt;br /&gt;
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A useful school-level business plan can include these parts:&lt;br /&gt;
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# [[English:Business idea|Business idea]]: What problem are you solving, and what are you offering?&lt;br /&gt;
# [[English:Value proposition|Value proposition]]: Why should your target customer care?&lt;br /&gt;
# [[English:Target market|Target market]]: Who is most likely to buy or use the offer?&lt;br /&gt;
# [[English:Market research|Market research]]: What evidence supports your assumptions?&lt;br /&gt;
# [[English:Marketing plan|Marketing plan]]: How will customers learn about the offer and get it?&lt;br /&gt;
# [[English:Operations management|Operations]]: What materials, tools, time, location, and steps are needed?&lt;br /&gt;
# [[English:Teamwork|People and roles]]: Who will do which tasks?&lt;br /&gt;
# [[English:Financial plan|Financial plan]]: What are the expected costs, price, sales, revenue, and break-even point?&lt;br /&gt;
# [[English:Risk management|Risks and responses]]: What might go wrong, and how could you reduce the risk?&lt;br /&gt;
# [[English:Milestone|Milestones]]: What will you test first, and how will you know whether to continue or change?&lt;br /&gt;
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The &amp;#039;&amp;#039;&amp;#039;executive summary&amp;#039;&amp;#039;&amp;#039; is a short overview of the whole plan. It is often easier to write it after the other sections because then you already know the main facts.&lt;br /&gt;
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== Plans Should Change When Evidence Changes ==&lt;br /&gt;
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A business plan is not a promise that everything will happen exactly as predicted. It is a decision-making tool. If research shows that customers want a different feature, a material becomes too expensive, or a school rule prevents a planned sales method, you should revise the plan. Updating a plan is a sign of learning, not failure.&lt;br /&gt;
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= Money Matters =&lt;br /&gt;
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== Costs, Revenue, and Profit ==&lt;br /&gt;
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&amp;#039;&amp;#039;&amp;#039;Costs&amp;#039;&amp;#039;&amp;#039; are the money or resources needed to produce and operate the offer. A &amp;#039;&amp;#039;&amp;#039;fixed cost&amp;#039;&amp;#039;&amp;#039; does not change directly with the number of units made within a simple planning period. Examples might include a one-time stall fee or a reusable display board. A &amp;#039;&amp;#039;&amp;#039;variable cost&amp;#039;&amp;#039;&amp;#039; changes with the number of units produced, such as paper, packaging, or ingredients used for each item.&lt;br /&gt;
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&amp;#039;&amp;#039;&amp;#039;Revenue&amp;#039;&amp;#039;&amp;#039; is the money received from sales before costs are subtracted.&lt;br /&gt;
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&amp;#039;&amp;#039;&amp;#039;Revenue = selling price per unit × number of units sold&amp;#039;&amp;#039;&amp;#039;&lt;br /&gt;
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&amp;#039;&amp;#039;&amp;#039;Profit = total revenue − total costs&amp;#039;&amp;#039;&amp;#039;&lt;br /&gt;
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If total costs are greater than revenue, the result is a &amp;#039;&amp;#039;&amp;#039;loss&amp;#039;&amp;#039;&amp;#039;. Revenue and profit are not the same thing.&lt;br /&gt;
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{{BR}}&lt;br /&gt;
== Break-Even Point ==&lt;br /&gt;
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The &amp;#039;&amp;#039;&amp;#039;break-even point&amp;#039;&amp;#039;&amp;#039; is the level of sales where total revenue equals total costs. At break-even, there is no profit and no loss.&lt;br /&gt;
&lt;br /&gt;
For a simple single-product model:&lt;br /&gt;
&lt;br /&gt;
&amp;#039;&amp;#039;&amp;#039;Break-even units = fixed costs ÷ (selling price per unit − variable cost per unit)&amp;#039;&amp;#039;&amp;#039;&lt;br /&gt;
&lt;br /&gt;
The amount left from each sale after the variable cost is subtracted is often called the &amp;#039;&amp;#039;&amp;#039;contribution per unit&amp;#039;&amp;#039;&amp;#039;. That contribution helps cover fixed costs.&lt;br /&gt;
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Suppose GreenMark bookmarks sell for $3 each. The variable cost is $1 per bookmark, and fixed costs are $20. The contribution per bookmark is $2. The break-even point is $20 ÷ $2 = 10 bookmarks.&lt;br /&gt;
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If the team sells 25 bookmarks, revenue is $75. Variable costs are $25, and fixed costs are $20, so total costs are $45. The resulting profit is $30.&lt;br /&gt;
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[[File:Breakeven small.png|500px|frameless|center]]&lt;br /&gt;
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{{#ev:youtube|https://www.youtube.com/watch?v=fClcp7AF_Mk|500|center}}&lt;br /&gt;
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Break-even calculations are useful, but they depend on assumptions. Selling 10 units is only possible if at least 10 customers actually buy at the planned price. That is why financial planning and market research must be connected.&lt;br /&gt;
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== Budgeting and Responsible Assumptions ==&lt;br /&gt;
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A &amp;#039;&amp;#039;&amp;#039;budget&amp;#039;&amp;#039;&amp;#039; estimates expected income and spending for a future period. Use realistic numbers and record where they came from. If you do not know a number, mark it as an estimate and explain your reasoning. It is better to show an uncertain but thoughtful estimate than to invent a precise-looking number.&lt;br /&gt;
&lt;br /&gt;
For school projects, consider whether tools are borrowed, donated, already available, or purchased. These choices affect the plan. A real business must also consider rules, taxes, permits, labor, insurance, and other obligations that may not be part of a classroom simulation.&lt;br /&gt;
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= Marketing: Reaching the Right Customer =&lt;br /&gt;
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== The Four Ps ==&lt;br /&gt;
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A common way to organize a marketing plan is the &amp;#039;&amp;#039;&amp;#039;four Ps&amp;#039;&amp;#039;&amp;#039;:&lt;br /&gt;
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# [[English:Product|Product]]: What are you offering, and what benefits or features matter to the customer?&lt;br /&gt;
# [[English:Pricing|Price]]: What will the customer pay, and how does the price relate to costs, value, and alternatives?&lt;br /&gt;
# [[English:Distribution (marketing)|Place]]: Where and how will customers obtain the product or service?&lt;br /&gt;
# [[English:Promotion (marketing)|Promotion]]: How will you communicate the offer honestly and appropriately?&lt;br /&gt;
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[[File:Marketing Mix 4P.svg|500px|frameless|center]]&lt;br /&gt;
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A good marketing choice matches the target customer. A poster in a school hallway may be useful for a school event, while a social media campaign may be inappropriate or require adult and school approval. Promotion should be truthful. Do not create fake reviews, hide important conditions, or use other people&amp;#039;s photos, music, logos, or personal information without permission.&lt;br /&gt;
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== Brand, Name, and Message ==&lt;br /&gt;
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A &amp;#039;&amp;#039;&amp;#039;brand&amp;#039;&amp;#039;&amp;#039; is more than a logo. It is the set of ideas and expectations people connect with an organization, product, or service. For a student project, choose a clear name, readable design, and short message that reflects what the offer actually does.&lt;br /&gt;
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A useful promotional message answers three questions: Who is it for? What benefit does it offer? What should the customer do next?&lt;br /&gt;
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= Operations and Teamwork =&lt;br /&gt;
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== Turning the Idea Into a Process ==&lt;br /&gt;
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&amp;#039;&amp;#039;&amp;#039;Operations&amp;#039;&amp;#039;&amp;#039; are the activities needed to deliver the product or service. For a handmade product, operations could include obtaining materials, producing items, checking quality, storing finished products, setting up a sales area, recording sales, and cleaning up. For a service, operations could include scheduling, preparing materials, delivering the service, and collecting feedback.&lt;br /&gt;
&lt;br /&gt;
Draw a simple process from input to output. Look for steps that could cause delays, waste, safety problems, or inconsistent quality. A plan should include who is responsible for each important step.&lt;br /&gt;
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[[File:Team Meeting.jpg|500px|frameless|center]]&lt;br /&gt;
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== Team Roles and Communication ==&lt;br /&gt;
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Teams work better when responsibilities are clear. Possible roles include project coordinator, research lead, finance lead, design lead, operations lead, and presentation lead. In a small team, one person may hold more than one role.&lt;br /&gt;
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Good teamwork also means listening, documenting decisions, meeting deadlines, and disagreeing respectfully. If evidence shows that a favorite idea is weak, the team should be willing to change it.&lt;br /&gt;
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{{BR}}&lt;br /&gt;
= Risk, Ethics, and Sustainability =&lt;br /&gt;
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{{BR}}&lt;br /&gt;
== SWOT Analysis ==&lt;br /&gt;
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A &amp;#039;&amp;#039;&amp;#039;SWOT analysis&amp;#039;&amp;#039;&amp;#039; organizes four types of information:&lt;br /&gt;
&lt;br /&gt;
# &amp;#039;&amp;#039;&amp;#039;Strengths&amp;#039;&amp;#039;&amp;#039; are helpful internal factors, such as a skilled team or access to reusable materials.&lt;br /&gt;
# &amp;#039;&amp;#039;&amp;#039;Weaknesses&amp;#039;&amp;#039;&amp;#039; are limiting internal factors, such as little time or limited experience.&lt;br /&gt;
# &amp;#039;&amp;#039;&amp;#039;Opportunities&amp;#039;&amp;#039;&amp;#039; are helpful external possibilities, such as a school fair where customers gather.&lt;br /&gt;
# &amp;#039;&amp;#039;&amp;#039;Threats&amp;#039;&amp;#039;&amp;#039; are external challenges, such as bad weather for an outdoor stall or a competing event.&lt;br /&gt;
&lt;br /&gt;
[[File:SWOT.jpg|500px|frameless|center]]&lt;br /&gt;
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A SWOT analysis does not predict the future. It helps you ask better questions and prepare responses.&lt;br /&gt;
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{{BR}}&lt;br /&gt;
== Ethical Entrepreneurship ==&lt;br /&gt;
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A responsible entrepreneur thinks about more than money. Ask whether the product is safe, whether claims are honest, whether workers and team members are treated fairly, whether customer data is protected, whether materials are sourced responsibly, and whether waste can be reduced.&lt;br /&gt;
&lt;br /&gt;
For school projects, never ignore school rules, age restrictions, food-safety requirements, copyright, privacy, or adult supervision. If your idea involves food, money collection, online accounts, public selling, photography, or personal data, ask a teacher or responsible adult what permissions are required before doing anything outside the classroom.&lt;br /&gt;
&lt;br /&gt;
{{BR}}&lt;br /&gt;
== Sustainability and Social Value ==&lt;br /&gt;
&lt;br /&gt;
A business can consider environmental and social effects alongside financial results. For example, a team might reduce packaging, choose durable materials, repair rather than replace items, or design a service that makes learning more accessible. However, avoid vague claims such as &amp;quot;100% green&amp;quot; unless you can clearly explain and support them.&lt;br /&gt;
&lt;br /&gt;
[[File:Entrepreneurship (3999903331).jpg|500px|frameless|center]]&lt;br /&gt;
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{{BR}}&lt;br /&gt;
= Pitching and Feedback =&lt;br /&gt;
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A &amp;#039;&amp;#039;&amp;#039;business pitch&amp;#039;&amp;#039;&amp;#039; is a short presentation of an idea. A strong school-level pitch usually explains the problem, the target customer, the solution, the evidence from research, the main financial numbers, the marketing approach, the most important risk, and the next step you want to test.&lt;br /&gt;
&lt;br /&gt;
{{#ev:youtube|https://www.youtube.com/watch?v=43g5v-faB-E|500|center}}&lt;br /&gt;
&lt;br /&gt;
Feedback is most useful when it is specific. Instead of asking, &amp;quot;Do you like it?&amp;quot;, ask, &amp;quot;Which part of the value proposition is unclear?&amp;quot;, &amp;quot;Which cost assumption seems weak?&amp;quot;, or &amp;quot;What evidence would make this idea more convincing?&amp;quot; Record feedback, decide which comments matter, and revise the plan.&lt;br /&gt;
&lt;br /&gt;
{{BR}}&lt;br /&gt;
= Mini Case Study: GreenMark Bookmarks =&lt;br /&gt;
&lt;br /&gt;
Imagine a student team notices that many classmates use folded paper as bookmarks. The team proposes GreenMark, a set of colorful bookmarks made from clean recovered card.&lt;br /&gt;
&lt;br /&gt;
Their first assumption is that students will pay $3 for a durable bookmark. Before producing many units, they interview classmates and run a short anonymous survey. They learn that durability matters more than decorative packaging, so they remove extra packaging from the plan.&lt;br /&gt;
&lt;br /&gt;
Their fixed costs are estimated at $20 for reusable display materials and setup. Each bookmark needs $1 of materials. At a $3 selling price, the contribution per bookmark is $2, so the break-even point is 10 bookmarks.&lt;br /&gt;
&lt;br /&gt;
The team plans to offer the bookmarks at a school event, subject to school permission. Their marketing message focuses on durability and reuse. Their main risk is that students may like the idea but still choose free scraps of paper. To reduce this risk, the team creates only a small test batch first.&lt;br /&gt;
&lt;br /&gt;
This case shows the connection between the main parts of business planning: a problem leads to an idea, research tests the idea, customer evidence shapes the product, costs influence price, break-even analysis tests the numbers, marketing reaches the target group, and feedback improves the plan.&lt;br /&gt;
&lt;br /&gt;
{{BR}}&lt;br /&gt;
= Interactive Tasks =&lt;br /&gt;
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{{BR}}&lt;br /&gt;
== Quiz: Test Your Knowledge ==&lt;br /&gt;
&lt;br /&gt;
{{MC}}&lt;br /&gt;
&lt;br /&gt;
&amp;#039;&amp;#039;&amp;#039;What is the main purpose of market research?&amp;#039;&amp;#039;&amp;#039;&lt;br /&gt;
(To collect evidence about customers competitors and the market)&lt;br /&gt;
(!To guarantee that a business will make a profit)&lt;br /&gt;
(!To replace all financial planning)&lt;br /&gt;
(!To create a logo before choosing a customer)&lt;br /&gt;
&lt;br /&gt;
{{E}}&lt;br /&gt;
&amp;lt;br&amp;gt;&lt;br /&gt;
&lt;br /&gt;
{{MC}}&lt;br /&gt;
&lt;br /&gt;
&amp;#039;&amp;#039;&amp;#039;Which statement best describes a value proposition?&amp;#039;&amp;#039;&amp;#039;&lt;br /&gt;
(It explains why a target customer should choose an offer)&lt;br /&gt;
(!It lists every expense a business has)&lt;br /&gt;
(!It gives the legal name of a company)&lt;br /&gt;
(!It records only the number of products sold)&lt;br /&gt;
&lt;br /&gt;
{{E}}&lt;br /&gt;
&amp;lt;br&amp;gt;&lt;br /&gt;
&lt;br /&gt;
{{MC}}&lt;br /&gt;
&lt;br /&gt;
&amp;#039;&amp;#039;&amp;#039;Which is an example of a variable cost?&amp;#039;&amp;#039;&amp;#039;&lt;br /&gt;
(Material used for each item produced)&lt;br /&gt;
(!A fixed stall fee for one event)&lt;br /&gt;
(!A reusable display board bought once)&lt;br /&gt;
(!A yearly software license with one set fee)&lt;br /&gt;
&lt;br /&gt;
{{E}}&lt;br /&gt;
&amp;lt;br&amp;gt;&lt;br /&gt;
&lt;br /&gt;
{{MC}}&lt;br /&gt;
&lt;br /&gt;
&amp;#039;&amp;#039;&amp;#039;What does revenue mean?&amp;#039;&amp;#039;&amp;#039;&lt;br /&gt;
(Money received from sales before costs are subtracted)&lt;br /&gt;
(!Money left after all costs are subtracted)&lt;br /&gt;
(!Only the cash used to buy materials)&lt;br /&gt;
(!The number of customers who see an advertisement)&lt;br /&gt;
&lt;br /&gt;
{{E}}&lt;br /&gt;
&amp;lt;br&amp;gt;&lt;br /&gt;
&lt;br /&gt;
{{MC}}&lt;br /&gt;
&lt;br /&gt;
&amp;#039;&amp;#039;&amp;#039;When does a business break even?&amp;#039;&amp;#039;&amp;#039;&lt;br /&gt;
(When total revenue equals total costs)&lt;br /&gt;
(!When every customer gives positive feedback)&lt;br /&gt;
(!When fixed costs become zero)&lt;br /&gt;
(!When the selling price is the lowest in the market)&lt;br /&gt;
&lt;br /&gt;
{{E}}&lt;br /&gt;
&amp;lt;br&amp;gt;&lt;br /&gt;
&lt;br /&gt;
{{MC}}&lt;br /&gt;
&lt;br /&gt;
&amp;#039;&amp;#039;&amp;#039;Which group contains the four Ps of marketing?&amp;#039;&amp;#039;&amp;#039;&lt;br /&gt;
(Product Price Place Promotion)&lt;br /&gt;
(!People Profit Planning Production)&lt;br /&gt;
(!Purpose Process Payment Partnership)&lt;br /&gt;
(!Problem Price Profit Performance)&lt;br /&gt;
&lt;br /&gt;
{{E}}&lt;br /&gt;
&amp;lt;br&amp;gt;&lt;br /&gt;
&lt;br /&gt;
{{MC}}&lt;br /&gt;
&lt;br /&gt;
&amp;#039;&amp;#039;&amp;#039;Which type of research collects new information directly from people?&amp;#039;&amp;#039;&amp;#039;&lt;br /&gt;
(Primary research)&lt;br /&gt;
(!Archived research)&lt;br /&gt;
(!Automatic research)&lt;br /&gt;
(!Historical accounting)&lt;br /&gt;
&lt;br /&gt;
{{E}}&lt;br /&gt;
&amp;lt;br&amp;gt;&lt;br /&gt;
&lt;br /&gt;
{{MC}}&lt;br /&gt;
&lt;br /&gt;
&amp;#039;&amp;#039;&amp;#039;In a SWOT analysis which item is an external challenge?&amp;#039;&amp;#039;&amp;#039;&lt;br /&gt;
(Threat)&lt;br /&gt;
(!Strength)&lt;br /&gt;
(!Weakness)&lt;br /&gt;
(!Skill)&lt;br /&gt;
&lt;br /&gt;
{{E}}&lt;br /&gt;
&amp;lt;br&amp;gt;&lt;br /&gt;
&lt;br /&gt;
{{MC}}&lt;br /&gt;
&lt;br /&gt;
&amp;#039;&amp;#039;&amp;#039;Why should a business plan be revised?&amp;#039;&amp;#039;&amp;#039;&lt;br /&gt;
(New evidence or conditions may change the best decision)&lt;br /&gt;
(!A plan is wrong unless it changes every day)&lt;br /&gt;
(!Research becomes unnecessary after revision)&lt;br /&gt;
(!Changing a plan always increases the selling price)&lt;br /&gt;
&lt;br /&gt;
{{E}}&lt;br /&gt;
&amp;lt;br&amp;gt;&lt;br /&gt;
&lt;br /&gt;
{{MC}}&lt;br /&gt;
&lt;br /&gt;
&amp;#039;&amp;#039;&amp;#039;What is the best first response when a school business idea involves collecting personal data?&amp;#039;&amp;#039;&amp;#039;&lt;br /&gt;
(Check school rules and get appropriate adult guidance)&lt;br /&gt;
(!Collect as much data as possible)&lt;br /&gt;
(!Post the data publicly for transparency)&lt;br /&gt;
(!Ignore privacy if the project is educational)&lt;br /&gt;
&lt;br /&gt;
{{E}}&lt;br /&gt;
&amp;lt;br&amp;gt;&lt;br /&gt;
&lt;br /&gt;
{{BR}}&lt;br /&gt;
== Memory Game ==&lt;br /&gt;
&lt;br /&gt;
&amp;lt;div class=&amp;quot;memo-quiz&amp;quot;&amp;gt;&lt;br /&gt;
{|&lt;br /&gt;
|-&lt;br /&gt;
| Entrepreneur || Person who organizes resources to develop and test a business idea&lt;br /&gt;
|-&lt;br /&gt;
| Customer || Person or organization that buys a product or service&lt;br /&gt;
|-&lt;br /&gt;
| Revenue || Money received from sales before costs are subtracted&lt;br /&gt;
|-&lt;br /&gt;
| Profit || Amount left when total costs are subtracted from revenue&lt;br /&gt;
|-&lt;br /&gt;
| Budget || Estimate of expected income and spending&lt;br /&gt;
|-&lt;br /&gt;
| Promotion || Communication used to make a target customer aware of an offer&lt;br /&gt;
|-&lt;br /&gt;
| Breakeven || Sales level where total revenue equals total costs&lt;br /&gt;
|}&lt;br /&gt;
{{E}}&lt;br /&gt;
&amp;lt;br&amp;gt;&lt;br /&gt;
&lt;br /&gt;
{{BR}}&lt;br /&gt;
== Drag and Drop ==&lt;br /&gt;
&lt;br /&gt;
&amp;lt;div class=&amp;quot;lueckentext-quiz&amp;quot;&amp;gt;&lt;br /&gt;
&lt;br /&gt;
{| class=&amp;quot;wikitable&amp;quot;&lt;br /&gt;
! Match the correct terms.&lt;br /&gt;
! Topic&lt;br /&gt;
|-&lt;br /&gt;
| &amp;#039;&amp;#039;&amp;#039;Target market&amp;#039;&amp;#039;&amp;#039;&lt;br /&gt;
| Group of customers a business chooses to serve&lt;br /&gt;
|-&lt;br /&gt;
| &amp;#039;&amp;#039;&amp;#039;Fixed cost&amp;#039;&amp;#039;&amp;#039;&lt;br /&gt;
| Cost that does not directly change with each unit in a simple planning period&lt;br /&gt;
|-&lt;br /&gt;
| &amp;#039;&amp;#039;&amp;#039;Variable cost&amp;#039;&amp;#039;&amp;#039;&lt;br /&gt;
| Cost that changes with the number of units produced&lt;br /&gt;
|-&lt;br /&gt;
| &amp;#039;&amp;#039;&amp;#039;Value proposition&amp;#039;&amp;#039;&amp;#039;&lt;br /&gt;
| Clear reason a customer may choose an offer&lt;br /&gt;
|-&lt;br /&gt;
| &amp;#039;&amp;#039;&amp;#039;Primary research&amp;#039;&amp;#039;&amp;#039;&lt;br /&gt;
| New information collected directly through surveys interviews observations or tests&lt;br /&gt;
|}&lt;br /&gt;
{{E}}&lt;br /&gt;
&lt;br /&gt;
&amp;lt;br&amp;gt;&lt;br /&gt;
...&lt;br /&gt;
&amp;lt;br /&amp;gt;&lt;br /&gt;
&lt;br /&gt;
{{BR}}&lt;br /&gt;
== Crossword Puzzle ==&lt;br /&gt;
&lt;br /&gt;
&amp;lt;div class=&amp;quot;kreuzwort-quiz&amp;quot;&amp;gt;&lt;br /&gt;
{|&lt;br /&gt;
|-&lt;br /&gt;
| Customer || Who buys a product or service?&lt;br /&gt;
|-&lt;br /&gt;
| Revenue || What word means money received from sales before costs are subtracted?&lt;br /&gt;
|-&lt;br /&gt;
| Budget || What plan estimates future income and spending?&lt;br /&gt;
|-&lt;br /&gt;
| Profit || What remains when total costs are subtracted from revenue?&lt;br /&gt;
|-&lt;br /&gt;
| Marketing || What business activity connects an offer with target customers?&lt;br /&gt;
|-&lt;br /&gt;
| Entrepreneur || Who organizes resources to develop and test a business idea?&lt;br /&gt;
|}&lt;br /&gt;
{{E}}&lt;br /&gt;
&amp;lt;br&amp;gt;&lt;br /&gt;
&lt;br /&gt;
{{BR}}&lt;br /&gt;
== LearningApps ==&lt;br /&gt;
&lt;br /&gt;
&amp;lt;iframe&amp;gt; https://learningapps.org/index.php?s=Entrepreneurship+and+Business+Planning &amp;lt;/iframe&amp;gt;&lt;br /&gt;
&lt;br /&gt;
{{BR}}&lt;br /&gt;
== Cloze Text ==&lt;br /&gt;
&lt;br /&gt;
&amp;lt;quiz display=simple&amp;gt;&lt;br /&gt;
{&amp;#039;&amp;#039;&amp;#039;Complete the text.&amp;#039;&amp;#039;&amp;#039;&amp;lt;br&amp;gt;&lt;br /&gt;
|type=&amp;quot;{}&amp;quot;}&lt;br /&gt;
An { entrepreneur } turns a problem or opportunity into an idea that can be tested. The person or organization that buys an offer is the { customer }. A clear reason to choose an offer is its { value proposition }. Evidence about needs and alternatives can be collected through { market research }. A structured explanation of how a business aims to work is a { business plan }. Costs that stay unchanged per planning period in a simple model are { fixed costs }. Costs that change with the number of units produced are { variable costs }. Money received from sales before costs are subtracted is { revenue }. The level at which total revenue equals total costs is the { break-even point }. Product Price Place and Promotion make up the { marketing mix }.&lt;br /&gt;
&amp;lt;/quiz&amp;gt;&lt;br /&gt;
&lt;br /&gt;
&amp;lt;br&amp;gt;&lt;br /&gt;
&lt;br /&gt;
{{BR}}&lt;br /&gt;
= Open-Ended Tasks =&lt;br /&gt;
&lt;br /&gt;
{{BR}}&lt;br /&gt;
=== Easy ===&lt;br /&gt;
# [[English:Problem Hunt|Problem Hunt]]: Walk through your school or home environment and record five small problems or inconveniences that could inspire a useful product or service.&lt;br /&gt;
# [[English:Customer Profile|Customer Profile]]: Choose one problem and create a one-page profile of the people most affected by it, including their likely needs and current alternatives.&lt;br /&gt;
# [[English:Cost Sort|Cost Sort]]: Create a simple table of at least eight possible expenses for your idea and classify each as fixed or variable for your chosen planning period.&lt;br /&gt;
# [[English:Value Proposition Poster|Value Proposition Poster]]: Design a poster that states your target customer, the problem, your solution, and the main benefit in clear English.&lt;br /&gt;
&lt;br /&gt;
{{BR}}&lt;br /&gt;
=== Standard ===&lt;br /&gt;
# [[English:Customer Interview|Customer Interview]]: With teacher approval, conduct three short interviews using open questions, summarize the responses, and identify one change you would make to your idea.&lt;br /&gt;
# [[English:Market Survey|Market Survey]]: Design a short anonymous survey, collect a small sample responsibly, turn the results into a chart, and explain one limitation of your sample.&lt;br /&gt;
# [[English:Break-Even Model|Break-Even Model]]: Choose realistic estimated fixed cost, variable cost, and selling price figures, calculate your break-even point, and explain what could make the estimate inaccurate.&lt;br /&gt;
# [[English:Marketing Mix Plan|Marketing Mix Plan]]: Create a four-part plan for Product Price Place and Promotion and explain how each choice matches your target customer.&lt;br /&gt;
&lt;br /&gt;
{{BR}}&lt;br /&gt;
=== Advanced ===&lt;br /&gt;
# [[English:Competitor Comparison|Competitor Comparison]]: Compare at least three direct or indirect alternatives using evidence about price features convenience and customer value, then identify a meaningful point of difference.&lt;br /&gt;
# [[English:Prototype Test|Prototype Test]]: Build a simple prototype or service mock-up, test it with a small approved group, record feedback, and revise the design based on evidence.&lt;br /&gt;
# [[English:Business Pitch Video|Business Pitch Video]]: Produce a two-minute video pitch that explains the problem solution target market research evidence key financial numbers main risk and next step.&lt;br /&gt;
# [[English:Mini Business Plan|Mini Business Plan]]: Create a complete short business plan that combines your research operations marketing finances ethics risks milestones and revision strategy into one coherent document.&lt;br /&gt;
&lt;br /&gt;
{{:Open Task - Create a MOOC}}&lt;br /&gt;
&lt;br /&gt;
{{BR}}&lt;br /&gt;
= Learning Assessment =&lt;br /&gt;
&lt;br /&gt;
# [[English:Evidence-Based Decision|Evidence-Based Decision]]: Given two possible business ideas, compare customer evidence, estimated costs, risks, and likely value, then justify which idea should be tested first.&lt;br /&gt;
# [[English:Financial Reasoning|Financial Reasoning]]: Explain how a rise in variable cost could affect contribution per unit and the break-even point, then suggest one responsible response.&lt;br /&gt;
# [[English:Research Critique|Research Critique]]: Examine a weak survey that asks only friends whether they like an idea, identify at least three problems with the evidence, and redesign the research.&lt;br /&gt;
# [[English:Marketing Transfer|Marketing Transfer]]: Choose a product or service different from the one used in class and build a four-P marketing plan that fits a clearly defined target market.&lt;br /&gt;
# [[English:Risk Response Plan|Risk Response Plan]]: Create a SWOT analysis for a school enterprise and turn one weakness and one threat into practical actions.&lt;br /&gt;
# [[English:Plan Revision|Plan Revision]]: Read a scenario in which customer demand is lower than predicted and materials cost more than expected, then revise the business plan and explain your decisions.&lt;br /&gt;
&lt;br /&gt;
&amp;lt;br&amp;gt;&lt;br /&gt;
&amp;lt;br&amp;gt;&lt;br /&gt;
&lt;br /&gt;
{{BR}}&lt;br /&gt;
= Evidence of Learning =&lt;br /&gt;
&lt;br /&gt;
Evidence of learning should show more than memorized vocabulary. Strong evidence includes a clearly defined problem, a realistic target customer, a value proposition linked to customer needs, ethical and well-designed market research, correct use of qualitative and quantitative evidence, a simple competitor comparison, a short business plan, realistic cost and revenue estimates, a correct break-even calculation, a marketing mix connected to the target market, a SWOT analysis, a prototype or mock-up, a revised plan based on feedback, and a clear pitch.&lt;br /&gt;
&lt;br /&gt;
You should also be able to transfer your learning to a new situation. For example, you should be able to explain how a change in customer needs, price, costs, school rules, available materials, or competition could require a different business decision.&lt;br /&gt;
&lt;br /&gt;
&amp;lt;br&amp;gt;&lt;br /&gt;
&amp;lt;br&amp;gt;&lt;br /&gt;
&lt;br /&gt;
{{BR}}&lt;br /&gt;
= OERs on the Topic =&lt;br /&gt;
&lt;br /&gt;
&amp;lt;iframe&amp;gt; https://en.m.wikipedia.org/wiki/Entrepreneurship &amp;lt;/iframe&amp;gt;&lt;br /&gt;
&lt;br /&gt;
&amp;lt;br&amp;gt;&lt;br /&gt;
&lt;br /&gt;
For further open learning, you can also explore [[English:Business plan|Business plan]], [[English:Market research|Market research]], [[English:Break-even point|Break-even point]], [[English:Marketing mix|Marketing mix]], [[English:SWOT analysis|SWOT analysis]], [[English:Social entrepreneurship|Social entrepreneurship]], and [[English:Financial literacy|Financial literacy]].&lt;br /&gt;
&lt;br /&gt;
{{BR}}&lt;br /&gt;
= Sources and Further Reading =&lt;br /&gt;
&lt;br /&gt;
# [https://www.sba.gov/counseling/plan-your-business/ U.S. Small Business Administration: Plan Your Business]: Guidance on market research, business planning, startup costs, and break-even analysis.&lt;br /&gt;
# [https://en.wikipedia.org/wiki/Entrepreneurship Wikipedia: Entrepreneurship]: Background on entrepreneurship and value creation.&lt;br /&gt;
# [https://en.wikipedia.org/wiki/Business_plan Wikipedia: Business Plan]: Overview of the purpose and common components of business plans.&lt;br /&gt;
# [https://en.wikipedia.org/wiki/Break-even_point Wikipedia: Break-Even Point]: Explanation of the point where total costs and total revenue are equal.&lt;br /&gt;
# [https://commons.wikimedia.org/wiki/Category:Entrepreneurship Wikimedia Commons: Entrepreneurship]: Freely licensed media related to entrepreneurship.&lt;br /&gt;
# [https://commons.wikimedia.org/wiki/Category:Business_planning Wikimedia Commons: Business Planning]: Freely licensed media related to business planning.&lt;br /&gt;
&lt;br /&gt;
{{BR}}&lt;br /&gt;
= Linked Learning Areas =&lt;br /&gt;
&lt;br /&gt;
{| align=center&lt;br /&gt;
{{:D-Tab}}&lt;br /&gt;
&amp;#039;&amp;#039;&amp;#039;[[English:Entrepreneurship and Business Planning|Entrepreneurship and Business Planning]]&amp;#039;&amp;#039;&amp;#039;&lt;br /&gt;
# [[English:Entrepreneurship|Entrepreneurship]]&lt;br /&gt;
# [[English:Business plan|Business plan]]&lt;br /&gt;
# [[English:Value proposition|Value proposition]]&lt;br /&gt;
# [[English:Market research|Market research]]&lt;br /&gt;
# [[English:Target market|Target market]]&lt;br /&gt;
# [[English:Marketing mix|Marketing mix]]&lt;br /&gt;
# [[English:Budget|Budget]]&lt;br /&gt;
# [[English:Break-even point|Break-even point]]&lt;br /&gt;
# [[English:SWOT analysis|SWOT analysis]]&lt;br /&gt;
# [[English:Teamwork|Teamwork]]&lt;br /&gt;
# [[English:Business ethics|Business ethics]]&lt;br /&gt;
|}&lt;br /&gt;
&lt;br /&gt;
{{BR}}&lt;br /&gt;
= aiMOOC Projects =&lt;br /&gt;
[[Category:English]]&lt;br /&gt;
[[Category:Entrepreneurship and Business Planning]]&lt;br /&gt;
[[Category:Entrepreneurship]]&lt;br /&gt;
[[Category:Business]]&lt;br /&gt;
[[Category:Economics]]&lt;br /&gt;
[[Category:Financial Literacy]]&lt;br /&gt;
[[Category:Career Education]]&lt;br /&gt;
[[Category:Grades 7-8]]&lt;br /&gt;
[[Category:AI_MOOC]]&lt;br /&gt;
[[Category:GPT aiMOOC]]&lt;br /&gt;
{{MT}}&lt;/div&gt;</summary>
		<author><name>Glanz</name></author>
	</entry>
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